DuPont
L – R: DuPont Packaging Graphics global marketing and strategy manager Chris McArdle along with Hardik Patel, marketing specialist, India sub-continent at the LMAI Conference in Jaipur. Photo PSA

The LMAI Conference held in Jaipur in July attracted a lot of attention from the world market. It had representation from the major global suppliers and many of their key personnel came to experience the event and to better understand the market first-hand. DuPont Packaging Graphics global marketing and strategy manager Chris McArdle along with Hardik Patel of DuPont India took part in the event. Packaging South Asia interacted with both to understand DuPont’s growing focus on the Indian market.

In the Indian market, DuPont has been engaged in understanding the needs of its customers said Hardik Patel. FMCG brand owners and converters who are printing on flexibles, labels, corrugated boxes, and beverage cartons have realized the growing need for quality. In the last few years, with significant improvement in flexo printing technology, the print quality is comparable to gravure and offset, and in many cases flexo demonstrates cost saving.

McArdle said, “In developed regions there is an absolute majority of the flexo technology which is not quite the case here in India. We feel that the flexo market has a lot of growth potential in India. At least for the next five years there should not be any concerns about the growth potential of the label market in India. India’s got plenty of traction for growth for the upcoming few years.”

McArdle feels costs are certainly an important issue anywhere in the global market and especially in the Indian market. He said, “With more and more brand owners and CPGs coming into the Indian market, there certainly will be a tight position where all these brand owners will not be willing to pay a penny more to the printers. But, with proper value addition, we certainly believe that any positive brand owner or CPG will be more than willing to bear out the extra cost. If you are delivering a better product, you should ask for a better price.”

“We as plate suppliers have a big responsibility to have a hand in the value additions that our customers can provide to the brand owners and CPGs. It is a value chain and we are absolutely committed to providing our customers all the solutions that they may need from us. The big brand owners are coming to India and they will of course provide a big thrust to the market overall,” McArdle added.

DuPont Cyrel Easy

pr label expo europe 2015DuPont Packaging Graphics recently launched a new flexographic printing plate technology platform – DuPont Cyrel Easy. This new technology platform simplifies the prepress process by building the flat top digital dot directly into the plate, resulting in increased productivity and consistency. This is part of an ongoing effort by DuPont to drive progress in the flexographic printing industry by improving quality, sustainability and productivity. For flexographic printers, converters and trade shops looking for increased productivity, DuPont Cyrel FAST thermal and solvent platemaking system’s efficiency and consistency is increased by removing a separate flat top dot processing step and its associated equipment and costs. Cyrel Easy technology is currently being tested at select DuPont customers around the world, and commercial sales of the first generation of printing plates from the Cyrel Easy platform are scheduled for the third quarter of 2015.

“DuPont as an equipment and solutions supplier to the Indian market has of course recognized the fact that the needs of the Indian market may and can be different than other well established markets such as North America and Western Europe. We are bringing in technology which suits the market overall and attends to the growing needs. That is our overall goal,” concluded McArdle.

Packaging South Asia — resilient, growing and impactful — daily, monthly — always responsive

The multi-channel B2B in print and digital 17-year-old platform matches the industry’s growth trajectory. The Indian, South Asian, Southeast Asian, and Middle East packaging industries are looking beyond the resilience of the past three years. They are resuming capacity expansion and diversification, with high technology and automation in new plants and projects.

As we present our 2024 publishing plan, India’s real GDP growth for the financial year ending 31 March 2024 will exceed 6%. The packaging industry growth will match the GDP growth in volume terms and surpass it by at least 3% in terms of nominal growth allowing for price inflation in energy, raw materials, consumables, and capital equipment.

The capacity for flexible film manufacturing in India increased by 45% over the past four years. With orders in place, we expect another 20% capacity addition in 2024 and 2025. Capacities in monocartons, corrugation, aseptic liquid packaging, and labels are growing similarly. As the consumption story returns over the next six months, we expect demand to return and exceed the growth trajectory of previous years. The numbers are positive for most of the economies in the region – and as shown by our analytics, our platform increasingly reaches and influences these.

For responsible and sustainable packaging, with its attendant regulations and compliances, there is significant headroom to grow in India and the region. Our coverage includes the entire packaging supply chain – from concept to shelf and to waste collection, sorting, and recycling.

We target brand owners, product managers, raw material suppliers, packaging designers and converters, and recyclers. This is a large and complex canvas – the only thing that can work is your agile thinking and innovation together with our continuous learning and persistence.

The coming year looks to be an up year in this region, and this is the right time to plan your participation and marketing communication – in our rich and highly targeted business platform with human resources on the ground. Share your thoughts and plans to inspire and mobilize our editorial and advertising teams!

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– Naresh Khanna (25 October 2023)

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