Gift packaging for the festival of lights

One of the most important Indian festivals of the year, Diwali is about celebrating togetherness and sharing joy and love. The tradition of sharing and giving gifts is an old practice that is followed still. Earlier, homemade sweets were shared when Indians depended on farming for a livelihood, but with rapid urbanization and time-bound lifestyles, prepacked gifts make an ideal gift option. With Diwali just around the corner, local markets to street vendors are already preparing for the season of festivities. Diwali gift options can be seen adorning the shelves in supermarkets and local shops. Traditional sweet in a new garb Traditional sweets and snacks packaged in a monocarton box with plastic lamination. Photo PSA The lifestyle and mindset of the modern Indian might be changing with time and global interconnectivity, but when it comes to festivals, there is an effort to preserve and maintain the traditional values and culture. The tradition of gifting and having sweets is still a prominent part of the Diwali festival. But consumers no longer have to go to a halwai to get the…

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