Gift packaging for the festival of lights

Less stuff, more packaging

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Diwali gift aisle at the Big Bazaar supermarket at Mall of India in Noida. Photo PSA
Diwali gift aisle at the Big Bazaar supermarket at Mall of India in Noida. Photo PSA

One of the most important Indian festivals of the year, Diwali is about celebrating togetherness and sharing joy and love. The tradition of sharing and giving gifts is an old practice that is followed still. Earlier, homemade sweets were shared when Indians depended on farming for a livelihood, but with rapid urbanization and…

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