Goof proof packaging

“Goof-up!” Say those two small words today and most people would probably instantly answer, “Organising Committee, CWG 2010.” But I daresay most of us in the packaging development fraternity also flinch at the mere mention of those two words. A goof-up in packaging development could easily be termed as the equivalent of the Titanic hitting an iceberg. A goof-up has the most likelihood of striking just when the launch is underway and everything looks as though it’s going to be smooth sailing ahead. A goof-up can take months, if not years, worth of planning and hard work down the drain with it. It has the power to leave a permanent mark on individual memories as well as the history of companies. In simple terms a goof-up in packaging design and development is an innocuous error or omission on the development checklist. It has the power to incubate within the system and grow to monstrous proportions just below the visible layers of activity and strike massively at a moment which proves to be the most destructive.…

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