iC3D shows premium design capabilities for wine industry creatives


Creative Edge Software, developer of the award-winning iC3D packaging design software, will be exhibiting at the Wines & Vines Packaging Conference in Yountville, California on 16 August 2017. System demonstrations at the event will aim to show how iC3D provides an all-in-one solution that enables simple, fast and high-quality brand development for winemakers, wine marketers and creative agencies.

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Exhibiting at Stand 35 in Yountville’s Lincoln Theater, Creative Edge Software will present its latest iC3D version 4.1, which features a range of capabilities developed specifically with the requirements of high-end packaging markets in mind. The software boasts the ability to visualize complex packaging designs with photo-realistic accuracy in a matter of minutes. These include devices such as specialty closures, security seals, matte and metallic inks, holographic and pigment foils, and even liquid-fill effects.

The most recent feature included in the iC3D all-in-one application is Bump Displacement. This has been developed with the purpose of allowing designers to create and visualize unique, 3D shapes and surfaces. Example applications include selective embossing and debossing of bottles, cartons and presentation cases for premium wines and spirits.

“A key theme among the scheduled sessions of this conference is about helping winemakers to leverage their brands and to develop new lines with real consumer appeal,” says Carmen Eide, director of sales, Latin America at Creative Edge Software. “That’s where we come in with iC3D. It allows winemakers and marketers to take a no holds barred approach to trying out new ideas, quickly, easily and inexpensively, while designers have the means of visualizing even their wildest concepts without having to call on any specialist equipment or services. We’re looking forward to the event and the opportunity of showing delegates just how quickly ideas can become reality.”

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