What they don’t teach you at Packaging School

Mark McCormack’s best-seller implied that even graduates from the most esteemed business school in the world often lack the ‘people sense,’ critically needed to successfully manage business situations or, in other words, ‘people situations.’ The science and art of packaging development too demand the cultivation of excellent ‘people skills.’ Around the mid-eighties, Mark H McCormack, an American business owner and sports agent, first published What they don’t teach you at Harvard Business School. The book, which went on to become a bestseller, contains anecdotes about typical business situations that can help business graduates and executives get a grip on the ‘real world.’ The insinuation was that even graduates from the most esteemed business school in the world often lack the ‘people sense,’ which becomes a critical need to successfully manage business situations or, in other words, ‘people situations.’ In this way, the book intended to fill the perceived gap between the curriculum of prestigious business schools and the common-sense knowledge of the street. It succeeded resoundingly to become a popular bestseller – testimony to the reason…

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