Avery Dennison’s focus on innovations and sustainable growth

Labelexpo Europe – Stand 5A31

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Avery Dennison
Avery Dennison will demonstrate its latest solutions including MC FSC recycled paper facestock, Sensorial Collection of textured label materials, and Clear Hotmelt adhesive for chilled food labels

Avery Dennison (Stand 5A31) will introduce a number of significant innovations designed to drive sustainable growth at Labelexpo Europe 2017. The exhibition stand will feature five interactive zones, focusing on the key benefits of enhanced shelf appeal, performance, sustainability, intelligent solutions and compliance and services. The company will demonstrate its latest solutions including MC FSC recycled paper facestock, Sensorial Collection of textured label materials, and Clear Hotmelt adhesive for chilled food labels.

With a careful selection from post-consumer waste streams and modern paper manufacturing processes, MC FSC Recycled facestock enables label converters to help customers meet sustainability targets while still delivering exceptional print results. Offering similar whiteness, brightness and opacity to conventional facestock, it converts fast and is manufactured without chlorine bleaching. The Avery Dennison Sensorial Collection gives designers a broad toolset to create soft, textured or patterned papers that give a premium, vintage or artisanal feel. These diverse label surfaces can give consumers subtle messages about the bottle’s contents while still delivering an outstanding visual impact.

The shelf appeal of chilled food applications has been limited when using clear films, largely due to the inherent ‘yellowing’ effect of hotmelt adhesives. The ultra-clear, non-yellowing S2405C hotmelt adhesive offers both the tack and application temperature of a conventional hot melt adhesive without the yellowing. Offering a straightforward and competitive solution for a ‘no label’ look for chilled foods, the S2045C adhesive also delivers a lower total applied cost as it does not require a barrier-film facestock.

Packaging South Asia — resilient, growing and impactful — daily, monthly — always responsive

The multi-channel B2B in print and digital 17-year-old platform matches the industry’s growth trajectory. The Indian, South Asian, Southeast Asian, and Middle East packaging industries are looking beyond the resilience of the past three years. They are resuming capacity expansion and diversification, with high technology and automation in new plants and projects.

As we present our 2024 publishing plan, India’s real GDP growth for the financial year ending 31 March 2024 will exceed 6%. The packaging industry growth will match the GDP growth in volume terms and surpass it by at least 3% in terms of nominal growth allowing for price inflation in energy, raw materials, consumables, and capital equipment.

The capacity for flexible film manufacturing in India increased by 45% over the past four years. With orders in place, we expect another 20% capacity addition in 2024 and 2025. Capacities in monocartons, corrugation, aseptic liquid packaging, and labels are grown similarly. As the consumption story returns over the next six months, we expect demand to return and exceed the growth trajectory of previous years. The numbers are positive for most of the economies in the region – and as shown by our analytics, our platform increasingly reaches and influences these.

For responsible and sustainable packaging, with its attendant regulations and compliances, there is significant headroom to grow in India and the region. Our coverage includes the entire packaging supply chain – from concept to shelf and to waste collection, sorting, and recycling.

We target brand owners, product managers, raw material suppliers, packaging designers and converters, and recyclers. This is a large and complex canvas – the only thing that can work is your agile thinking and innovation together with our continuous learning and persistence.

The coming year looks to be an up year in this region, and this is the right time to plan your participation and marketing communication – in our rich and highly targeted business platform with human resources on the ground. Share your thoughts and plans to inspire and mobilize our editorial and advertising teams!

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– Naresh Khanna (25 October 2023)

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