Avery Dennison’s focus on innovations and sustainable growth

Labelexpo Europe – Stand 5A31

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Avery Dennison
Avery Dennison will demonstrate its latest solutions including MC FSC recycled paper facestock, Sensorial Collection of textured label materials, and Clear Hotmelt adhesive for chilled food labels

Avery Dennison (Stand 5A31) will introduce a number of significant innovations designed to drive sustainable growth at Labelexpo Europe 2017. The exhibition stand will feature five interactive zones, focusing on the key benefits of enhanced shelf appeal, performance, sustainability, intelligent solutions and compliance and services. The company will demonstrate its latest solutions including MC FSC recycled paper facestock, Sensorial Collection of textured label materials, and Clear Hotmelt adhesive for chilled food labels.

With a careful selection from post-consumer waste streams and modern paper manufacturing processes, MC FSC Recycled facestock enables label converters to help customers meet sustainability targets while still delivering exceptional print results. Offering similar whiteness, brightness and opacity to conventional facestock, it converts fast and is manufactured without chlorine bleaching. The Avery Dennison Sensorial Collection gives designers a broad toolset to create soft, textured or patterned papers that give a premium, vintage or artisanal feel. These diverse label surfaces can give consumers subtle messages about the bottle’s contents while still delivering an outstanding visual impact.

The shelf appeal of chilled food applications has been limited when using clear films, largely due to the inherent ‘yellowing’ effect of hotmelt adhesives. The ultra-clear, non-yellowing S2405C hotmelt adhesive offers both the tack and application temperature of a conventional hot melt adhesive without the yellowing. Offering a straightforward and competitive solution for a ‘no label’ look for chilled foods, the S2045C adhesive also delivers a lower total applied cost as it does not require a barrier-film facestock.

The impact, resilience, and growth of responsible packaging in a wide region are daily chronicled by Packaging South Asia.

A multi-channel B2B publication and digital platform such as Packaging South Asia is always aware of the prospect of new beginnings and renewal. Its 16-year-old print monthly, based in New Delhi, India has demonstrated its commitment to progress and growth. The Indian and Asian packaging industries have shown resilience in the face of ongoing challenges over the past three years.

As we present our publishing plan for 2023, India’s real GDP growth for the financial year ending 31 March 2023 will reach 6.3%. Packaging industry growth has exceeded GDP growth even when allowing for inflation in the past three years.

The capacity for flexible film manufacturing in India increased by 33% over the past three years. With orders in place, we expect another 33% capacity addition from 2023 to 2025. Capacities in monocartons, corrugation, aseptic liquid packaging, and labels have grown similarly. The numbers are positive for most of the economies in the region – our platform increasingly reaches and influences these.

Even given the disruptions of supply chains, raw material prices, and the challenge of responsible and sustainable packaging, packaging in all its creative forms and purposes has significant headroom to grow in India and Asia. Our context and coverage engulf the entire packaging supply chain – from concept to shelf and further – to waste collection and recycling. We target brand owners, product managers, raw material suppliers, packaging designers and converters, and recyclers.

In an admittedly fragmented and textured terrain, this is the right time to plan your participation and marketing support communication – in our impactful and highly targeted business platform. Tell us what you need. Speak and write to our editorial and advertising teams! For advertisement ads1@ippgroup.in , for editorial info@ippgroup.in and for subscriptions subscription@ippgroup.in

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