Digistik’s customized digital labeling solutions

A startup for startups!

The HP Indigo digital press at the Digistik plant in Sonipat. Photo PSA

Digistik, a digital label solutions company with a manufacturing plant at Rai in Sonepat, Delhi NCR, is said to be 100% geared to delivering high-quality digitally customized branding labels to its clients. Digital printing technology is what differentiates it from the competition. With a state-of-the-art HP Indigo digital press, the production of high-value, short-run, and variable self-adhesive/pressure-sensitive labels is simplified.

A label printing company built from the ground up on a digital platform, Digistik is focused on delivering high-quality labels for competitively priced short and medium-run length orders, within 5-7 days of approval. Run by Harish Gupta, Digistik has established a dominant position in the market for high-value print products requiring variable data and imaging and high impact on the shelf.

Digital labels printed at the Digistik plant in Sonipat. Photo PSA

Starting in 2019 with an idea to serve small and medium-sized businesses across the country, the company works with the belief that every entrepreneur has the right to premium quality labels despite smaller order volumes. It is building a reputation as a ‘startup for startups.’

Digistik primarily manufactures labels and packaging for a variety of products in all industrial sectors. It is associated with many well-known FMCG, nutraceuticals, organic, and alcobev brands for customized labeling solutions in both roll and sheet form. “Product labels play a vital role in increasing brand visibility, and loyalty and help to establish a brand in the market. The label is one of the essential means of communication between the brand and the consumer,” says Priyanka Rathi, senior manager media and marketing at Digistik.

“The label market will grow in the coming years as it is driven by demand from end users in the pharmaceutical, food and beverage, and FMCG sectors. The industry is expected to grow at a CAGR of 4.5% between 2021and 2026. There is constant innovation happening in the industry such as smart labels, labels with exclusive personalized designs, and NFC technology. RFID and barcode labels are increasingly used in the logistics and retail industry. The whole scenario is pro-industry and definitely, the future seems bright,” according to Rathi.

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