Digistik’s customized digital labeling solutions

A startup for startups!

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Digistik
The HP Indigo digital press at the Digistik plant in Sonipat. Photo PSA

Digistik, a digital label solutions company with a manufacturing plant at Rai in Sonepat, Delhi NCR, is said to be 100% geared to delivering high-quality digitally customized branding labels to its clients. Digital printing technology is what differentiates it from the competition. With a state-of-the-art HP Indigo digital press, the production of high-value, short-run, and variable self-adhesive/pressure-sensitive labels is simplified.

A label printing company built from the ground up on a digital platform, Digistik is focused on delivering high-quality labels for competitively priced short and medium-run length orders, within 5-7 days of approval. Run by Harish Gupta, Digistik has established a dominant position in the market for high-value print products requiring variable data and imaging and high impact on the shelf.

Digistik
Digital labels printed at the Digistik plant in Sonipat. Photo PSA

Starting in 2019 with an idea to serve small and medium-sized businesses across the country, the company works with the belief that every entrepreneur has the right to premium quality labels despite smaller order volumes. It is building a reputation as a ‘startup for startups.’

Digistik primarily manufactures labels and packaging for a variety of products in all industrial sectors. It is associated with many well-known FMCG, nutraceuticals, organic, and alcobev brands for customized labeling solutions in both roll and sheet form. “Product labels play a vital role in increasing brand visibility, and loyalty and help to establish a brand in the market. The label is one of the essential means of communication between the brand and the consumer,” says Priyanka Rathi, senior manager media and marketing at Digistik.

“The label market will grow in the coming years as it is driven by demand from end users in the pharmaceutical, food and beverage, and FMCG sectors. The industry is expected to grow at a CAGR of 4.5% between 2021and 2026. There is constant innovation happening in the industry such as smart labels, labels with exclusive personalized designs, and NFC technology. RFID and barcode labels are increasingly used in the logistics and retail industry. The whole scenario is pro-industry and definitely, the future seems bright,” according to Rathi.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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