Digistik’s customized digital labeling solutions

A startup for startups!

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Digistik
The HP Indigo digital press at the Digistik plant in Sonipat. Photo PSA

Digistik, a digital label solutions company with a manufacturing plant at Rai in Sonepat, Delhi NCR, is said to be 100% geared to delivering high-quality digitally customized branding labels to its clients. Digital printing technology is what differentiates it from the competition. With a state-of-the-art HP Indigo digital press, the production of high-value, short-run, and variable self-adhesive/pressure-sensitive labels is simplified.

A label printing company built from the ground up on a digital platform, Digistik is focused on delivering high-quality labels for competitively priced short and medium-run length orders, within 5-7 days of approval. Run by Harish Gupta, Digistik has established a dominant position in the market for high-value print products requiring variable data and imaging and high impact on the shelf.

Digistik
Digital labels printed at the Digistik plant in Sonipat. Photo PSA

Starting in 2019 with an idea to serve small and medium-sized businesses across the country, the company works with the belief that every entrepreneur has the right to premium quality labels despite smaller order volumes. It is building a reputation as a ‘startup for startups.’

Digistik primarily manufactures labels and packaging for a variety of products in all industrial sectors. It is associated with many well-known FMCG, nutraceuticals, organic, and alcobev brands for customized labeling solutions in both roll and sheet form. “Product labels play a vital role in increasing brand visibility, and loyalty and help to establish a brand in the market. The label is one of the essential means of communication between the brand and the consumer,” says Priyanka Rathi, senior manager media and marketing at Digistik.

“The label market will grow in the coming years as it is driven by demand from end users in the pharmaceutical, food and beverage, and FMCG sectors. The industry is expected to grow at a CAGR of 4.5% between 2021and 2026. There is constant innovation happening in the industry such as smart labels, labels with exclusive personalized designs, and NFC technology. RFID and barcode labels are increasingly used in the logistics and retail industry. The whole scenario is pro-industry and definitely, the future seems bright,” according to Rathi.

Packaging South Asia — resilient, growing and impactful — daily, monthly — always responsive

The multi-channel B2B in print and digital 17-year-old platform matches the industry’s growth trajectory. The Indian, South Asian, Southeast Asian, and Middle East packaging industries are looking beyond the resilience of the past three years. They are resuming capacity expansion and diversification, with high technology and automation in new plants and projects.

As we present our 2024 publishing plan, India’s real GDP growth for the financial year ending 31 March 2024 will exceed 6%. The packaging industry growth will match the GDP growth in volume terms and surpass it by at least 3% in terms of nominal growth allowing for price inflation in energy, raw materials, consumables, and capital equipment.

The capacity for flexible film manufacturing in India increased by 45% over the past four years. With orders in place, we expect another 20% capacity addition in 2024 and 2025. Capacities in monocartons, corrugation, aseptic liquid packaging, and labels are growing similarly. As the consumption story returns over the next six months, we expect demand to return and exceed the growth trajectory of previous years. The numbers are positive for most of the economies in the region – and as shown by our analytics, our platform increasingly reaches and influences these.

For responsible and sustainable packaging, with its attendant regulations and compliances, there is significant headroom to grow in India and the region. Our coverage includes the entire packaging supply chain – from concept to shelf and to waste collection, sorting, and recycling.

We target brand owners, product managers, raw material suppliers, packaging designers and converters, and recyclers. This is a large and complex canvas – the only thing that can work is your agile thinking and innovation together with our continuous learning and persistence.

The coming year looks to be an up year in this region, and this is the right time to plan your participation and marketing communication – in our rich and highly targeted business platform with human resources on the ground. Share your thoughts and plans to inspire and mobilize our editorial and advertising teams!

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– Naresh Khanna (25 October 2023)

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