SGK to use PackZ worldwide

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SGK

Gent, Belgium 16 January 2018 – SGK, a global brand development, activation and brand deployment company, has signed an agreement with Hybrid Software to license its PackZ native PDF editor for use in all SGK facilities worldwide. This agreement was reached after an extensive pilot program in multiple facilities in the US, Europe, and Asia.

PackZ is a powerful object-based native PDF artwork editor for packaging, with sophisticated color handling, intelligent objects, trapping, warping, and stepping capabilities. It can also import and export native Adobe Illustrator files for SGK to exchange with designers, brand customers, and print providers.

In the coming year, SGK plans to install 425 PackZ licenses at their production facilities in North and South America, Europe, and Asia Pacific. Gary Kohl, president, SGK Brand Solutions, stated, “The relationship with Hybrid Software gives us the opportunity to fundamentally reimagine how we manage our workflows, and will allow us to drive efficiency across our platform so that we can continue to be the most competitive graphics provider in our industry.”

“Hybrid Software is honored to be an instrumental part in SGK’s quest for generating the technology of the future in Order Lifecycle Management,” states Guido Van der Schueren, chairman of the board of Hybrid. “This partnership is natural since Hybrid is targeting the production side of the label and packaging pre-media market, and SGK is strongly focused on the brand owners which form a large part of its customer base. Together, SGK and Hybrid Software can provide better productivity tools resulting in superior service towards the brand owner community. The goal is seamless connectivity across product management, marketing, and advertising to be able to take action across the different platforms.”

SGK was formerly marketed as Schawk, Inc. and is a division of Matthews International Corporation. http://www.sgkinc.com. For more information about Hybrid, visit: www.hybridsoftware.com.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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