Nestlé Vietnam opts for SIG’s “One Cap, One Code” solution

Nestlé is the first company in Vietnam to opt for SIG’s innovative QR code closure solution “One Cap, One Code” for effective and unique one-to-one online marketing opportunities. The aim is to appeal to Gen Z consumers and strengthen their brand loyalty via a differentiated reward program. Since May, the closure caps of the popular Nestlé milo teen protein drinks, in SIG’s combismile carton packs, have included unique QR codes that can be easily scanned and serve as reward points that can be redeemed online via the Vietnamese messaging application Zalo – Top 3 of Gen Z’s most-used apps.  SIG’s “One Cap, One Code” solution – available for SIG’s closure combiGo – enables customers to apply QR codes not only visible on the package but also hidden on the inside of the closure. This ensures that the QR code can only be scanned after the consumer has purchased and opened it.  Nestle’s rapid digital transformation Vietnam has made a rapid digital transformation in socio-economic development and leads the world ranking with the largest number of…

Choose your subscription to read more