Gerresheimer g guide

Find the optimal packaging solution quickly & easily

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Gerresheimer
The g guide product selector combines state-of-the-art online customer service with the highly acclaimed expertise of the Gerresheimer team. Photo Gerresheimer

The g guide, Gerresheimer’s brand-new digital product selector, is now available on the Gerresheimer website (www.gerresheimer.com/en/product-selector) The g guide is said to lead users to the ideal solution simply by asking a handful of questions. The new tool is aimed at potential customers in the pharmaceutical, biopharma, and veterinary medicine industries.

With its new g guide service, Gerresheimer has provided its customers and partners from the pharmaceutical, biopharma, and veterinary medicine industries with a direct gateway to its broad range of products and solutions. “The benefits of the g guide will become clear immediately to our customers and partners,” says Ueli Utzinger, Group senior director Communication and Marketing. “The product selector brings our wide range of products to life in an intuitive way.” “Start-ups and aspiring biotech companies will find the support and expertise they need here in their search for the best packaging and service solutions,” adds Stefan Verheyden, Global vice president Gx Biological Solutions.

The g guide product selector combines state-of-the-art online customer service with the highly acclaimed expertise of the Gerresheimer team. As a scientifically oriented, MDAX-listed company and global go-to partner for the pharmaceutical and biotech industries, the new g guide tool further expands Gerresheimer’s customer focus.

The g guide is available to anyone visiting the Gerresheimer website. The digital tool guides users intuitively through six targeted questions about the specific characteristics of the pharmaceutical product that needs to be packaged, before offering a selection of appropriate solutions from the Gerresheimer portfolio. The g guide uses a special algorithm developed in-house by the Gerresheimer team to filter through more than 1,500 pharmaceutical products on the basis of the information provided by the user. Users go from answering questions to receiving their final recommendation in no time at all. The results can be compared quickly and easily on the product information screen. Users are then given the opportunity to contact the Gerresheimer sales team directly, who will provide expert advice on the basis of the recommendations made by the g guide.

Gerresheimer is the global partner for pharma, biotech, healthcare, and cosmetics with a very broad product range for pharmaceutical and cosmetic packaging and drug delivery devices. The company is an innovative solution provider from concept to delivery of the end product. Gerresheimer achieves its ambitious goals through a high level of innovative strength, industrial competence, focus on quality and customers. In developing innovative and sustainable solutions, Gerresheimer relies on a comprehensive international network with numerous innovation and production centers in Europe, America, and Asia. Gerresheimer produces close to its customers worldwide with around 10,000 employees and generates annual sales of around Euro 1.5 billion (approximately Rs 11,365 crore). With its products and solutions, Gerresheimer plays an essential role in people’s health and well-being.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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