At ProPak India Bangalore in September 2024, Tracesci showcased its end-to-end track and trace solution that aims to improve product and package security. Tracesci, powered by blockchain authentication, is a versatile SaaS platform that provides brand owners deep consumer and supply chain insights regarding their products such as real-time GPS location, and scanning pattern suspicious activity alerts.
The expo, held alongside Fi India 2024, served as a platform for Tracesci to demonstrate its solutions tailored for the packaging and food industries. Also highlighted were advanced authentication methods, supply chain transparency tools, and consumer engagement strategies.
Kunal Kothari, general manager, Tracesci Global, emphasized the critical role of technology in tackling counterfeit products in the food industry. “Counterfeit products damage brand reputation and are serious threat to health. At Tracesci, our mission is to safeguard brands and protect them from counterfeit or substandard products.”
According to Kothari, the counterfeit market can never be eliminated, as counterfeiting can occur at various stages, whether during supply chain transfers, product handling, or at the retailer’s end. However, he says modern technologies have empowered brands and consumers to tackle this problem more effectively.
During the interaction, he discussed Tracesci’s data analysis technology. Kothari explained how the transition from traditional methods to technology-driven data collection is transforming businesses. “Startups and growing companies rely heavily on technology-driven data to gain critical consumer insights. This, in turn, helps them analyze product performance and focus on sales strategies rather than data collection efforts,” he added.
The technology not only simplifies the identification of issues within the supply chain but also enables businesses to direct their energy toward growth. By leveraging data insights, brands can enhance their strategies, ensuring better product performance and consumer satisfaction.
Looking ahead, Kothari said Tracesci is developing AI-powered tools to analyze sales trends and counterfeiting patterns through product visualization.
