Toppan’s ID-NEX service for authentication and traceability adopted by Hitachi Construction Machinery

Solution combines QR Code scanning and holograms on labels to prevent counterfeiting

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Toppan
Toppan’s ID-NEX service for authentication and traceability

Toppan Printing (Toppan) (TYO:7911), a global enterprise in communication, security, packaging, décor materials, and electronics solutions, will provide a comprehensive security solution to global construction machinery company Hitachi Construction Machinery (TYO:6305) for labels on the packages of aftermarket parts sold by the Hitachi Construction Machinery Group. The solution, provided from January 2021, will combine Toppan’s anti-counterfeit holograms with its ID-NEX service, which facilitates authentication and traceability through the use of QR Codes that can be scanned with smartphones.

Counterfeiting and grey market diversion are causes for considerable concern for many industries and lead to significant damage and loss. The quality of the majority of counterfeit products is vastly inferior to that of authentic goods, and in the construction and transportation machinery sectors, defects or failures during operation can result in serious and potentially life-threatening accidents. Hitachi Construction Machinery is therefore adopting Toppan’s ID-NEX authentication and traceability service to address the issue and ensure robust product management throughout the distribution process. Advantages offered by Toppan’s solution include an extensive track record in effectively combating imitation goods and illicit distribution, the ease of authentication with a smartphone, and the reduction in costs made possible by a cloud-based service. In addition, holograms enable verification of authenticity with the naked eye and help prevent label counterfeiting.

In addition to the construction and transportation machinery sectors, Toppan is expanding the use of ID-NEX and related security solutions in such sectors as vehicle parts, fast-moving consumer goods, and cosmetics. The ID-NEX authentication and traceability service provides cloud-based, end-to-end management of product life cycles to support brand protection, digital warranties, campaign entries, and more.

Toppan offers a wide range of media and methods, including security holograms as well as high-security RFID tags, versatile QR Codes, and bar codes for assigning unique IDs. Provision via the cloud reduces initial costs and the lead time for adoption of the service by eliminating the need for development of individual applications and systems. Holograms can be applied to product number labels to enable visual confirmation of authenticity. Toppan makes this possible with S-White, a hologram whose black and white parts reverse when the viewing angle is rotated through 90 degrees, and a demetallization(*2) process used for applications such as banknotes. Thermal transfer onto labels for parts also helps to prevent fraudulent activity by making holograms difficult to remove or reuse.

Construction machinery is an essential part of infrastructure and is used for long periods after purchase, sustained by repeated part replacement and maintenance to ensure stable operation,” said Kenji Iitsuka, general manager, Parts Planning Department, Spare Parts Division, Life Cycle Support Group at Hitachi Construction Machinery. “This means that providing aftermarket parts is a very important business for us. Using Toppan’s ID-NEX authentication and traceability service will enable our customers throughout the world to confirm the authenticity of the parts we supply and use them with greater reassurance and peace of mind. We also aim to leverage enhanced traceability and distribution efficiency for parts to further expand value chain business in the future.”

Toppan’s DX Design Division launched in April last year, and we are using digital transformation to enhance efficiency for routine work, maximize added value for products based on data analysis, and provide solutions for both our customers and wider society,” said Masanobu Koyama, senior general manager of Business Development in the Security Business Center of Toppan’s DX Design Division. “We are delighted that Hitachi Construction Machinery has chosen ID-NEX, a cloud-based ID authentication service that is central to our DX business, and we are confident that we can provide high added-value for our customers’ products.”

Hitachi Construction Machinery (TSE: 6305), headquartered in Tokyo, Japan, is a global construction machinery company with approximately 25,000 employees worldwide. Fiscal 2019 (ended March 31, 2020) consolidated revenues totaled 931 billion yen. Hitachi Construction Machinery will focus more than ever on the construction and mining machinery business, which includes hydraulic excavators, wheel loaders, rigid dump trucks, compaction equipment, applications, and mine management systems.

Toppan is a leading global provider of integrated solutions in the fields of printing, communications, security, packaging, décor materials, electronics, and digital transformation. Serving customers in every sector of business and industry, Toppan’s global team of more than 50,000 employees offers optimal solutions enabled by industry-leading expertise and technologies to address the diverse challenges that businesses and society face in today’s rapidly changing market.

AIPIA and Packaging South Asia are pleased to announce a new virtual Smart Packaging event for India and South Asia. The stand-alone event will focus on some of the critical issues facing India’s burgeoning Food & Beverage and Pharmaceutical sectors – Sustainability/Food Waste & Food Safety/Secure Supply Chains/Consumer Engagement. If you’d like to register your interest as either a delegate or sponsor, please contact us at conference@ippgroup.in

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The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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