Bobst talks about its flexible packaging vision

Shows first surface printed flexo printed rPP pouch with barrier

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Bobst barrier rPP pouch
Bobst and its partners have developed the first surface printed by CI-flexo pouch with a barrier made from recycled household polypropylene (rPP) mono-materials Photo Bobst

On 9 June 2022, Bobst announced its latest portfolio of products and services to help converters and brand owners to navigate through a new packaging environment. “While it was impossible to predict world events of recent years, like the pandemic, global conflicts, and subsequent consequences for our industry such as shortages of materials and manpower, we did correctly identify the overall packaging industry trends,” said Jean-Pascal Bobst, CEO, Bobst Group. “While these trends have undoubtedly been accelerated, Bobst has implemented a strategy and built a portfolio of solutions and services that enables converters and brand owners to thrive even in this new packaging world.”

At the event at the Bobst plant in Mex in Switzerland, the company spoke about the progress that it has made in the last several in flexible packaging along with its its partners. As part of the CEFLEX (Circular Economy for Flexible Packaging) initiative, it discussed the recent introduction of a new high barrier flexible packaging solution designed for recyclability – a metallized, high barrier, mono-material, flexo printed new recycled polypropylene (rPP) pouch. It is the first surface printed pouch with barrier, produced using rPP household collected recycled material on the market.

The company said it is also working on a home compostable packaging solution in partnership with Tipa – a specialist developer of sustainable packaging – and a fully paper based, high barrier, recycle ready solution, called FibreCycle. The latter is part of oneBarrier – a family of new alternative and sustainable solutions that Bobst is developing with its partners.

Finally, it said that as a part of the company’s commitment to the cross-industry consortium R-Cycle and its mission to ensure the traceability of single-use plastics through Digital Product Passports (DPP), Bobst has completed a pilot at its Competence Center in Manchester for high barrier, where a demo machine is R-Cycle ready. This project will now be extended to other product lines (coating, laminating, ci-flexo and gravure printing).

Jean Pascal Bobst, Mex
Bobst CEO Jean Pascal Bobst, addresses the press at its plant in Mex on 9 June 2022
Photo Bobst

Bobst as a company believes it is in a strong position to help converters and brand owners to transform the way packaging is produced. “While there is no question that the challenges we face in today’s packaging environment are greater and more varied than ever, at Bobst we know we have the portfolio, services and partnerships in place to help converters and brand owners navigate successfully through them,” said Jean-Pascal Bobst. “We have chosen the right strategy back in 2020 and now converters and brand owners can really benefit from that. Together, we can embrace a better future with confidence.”

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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– Naresh Khanna

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Editor of Indian Printer and Publisher since 1979 and Packaging South Asia since 2007. Trained as an offset printer and IBM 360 computer programmer. Active in the movement to implement Indian scripts for computer-aided typesetting. Worked as a consultant and trainer to the Indian print and newspaper industry. Visiting faculty of IDC at IIT Powai in the 1990s. Also founder of IPP Services, Training and Research and has worked as its principal industry researcher since 1999. Author of book: Miracle of Indian Democracy.

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