Dalim’s ES 5.5 media production platform

Standardized and streamlined content workflow

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Dalim has announced the release of its ES 5.5 with many new features that significantly upgrade it major version release of the past year. The upgrades include a new easy-to-use interface, file management capabilities, deep learning abilities and key performance indicators.

Dalim ES (Enterprise Solution) is a media production platform for marketing partners and media services companies. Companies use Dalim ES to store, manage, locate, and drive omni-channel projects, from print to web to video. All inhouse or external activities are coordinated from design to final print, including regulatory compliance, localization and versioning to ensure efficiency. It extends the productivity of digital asset management, making project management, collaboration and review of files even easier and faster.

Dalim ES 5.5 enables fast approval cycles and easy collaboration. Users can manage their campaigns as a whole, creating all components of the entire marketing mix including cross-links between media content and collateral materials.

New features include: A completely redesigned and more sophisticated workflow editor, rewritten with a new user-friendly interface to create, edit and organize workflows. It is now simple to drag and drop tasks into place, and to make— and undo—changes. Administrators can scale the workflow diagrams, zooming in and out easily locate specific tasks. Groups of tasks can easily be copied and placed wherever needed.

An artificial intelligence framework has been built into ES based on similarity, embedding libraries based on deep learning. When the deep learning is active,the software is automatically tagging metadata when a document is uploaded. The metadata is then used in the search field. Thus, a machine learning model is built which works on any type of data, of any size, for more successful searches— for example, based on their color.

Dalim Latitude is a free check-in/check-out application that improves the user
experience of Dalim products by providing better interaction between the company’s web applications and the operating system. A checked-out document can
be stored in the user’s machine in a Latitude directory. The ES software allows
users to access Amazon’s S3 storage service which means a wider variety of data
repositories can be browsed and monitored, as an ES volume.

The new Plugin Components feature allows expert users to create and edit their own components. These components can be inserted in job ticket layouts, smart views and desktop, in the same way as any Dalim created component. Users can build their own interfaces in ES — for example, helpful operations such as automatically filling out a form, or picking a date from a calendar. There are many other advanced features that address the practical challenges of omni-channel content creation, approval and delivery. Packaging security, barcodes and ink orders, color accuracy and opacities while proofing and printing
are amongst the fine tuning and workflow possibilities of the system.

“Briefly, this one application simplifies the design of a project workflow for all partners in the creative production supply chain, and manages complete marketing campaigns. It’s about bringing order to complexity,” comments Carol Werlé, chief executive officer of Dalim Software. “Dalim ES offers a considerable number of new features that helps brands and production companies increase speed, standardize workflows, and easily streamline content communication to improve the ROI.”

The impact, resilience, and growth of responsible packaging in a wide region are daily chronicled by Packaging South Asia.

A multi-channel B2B publication and digital platform such as Packaging South Asia is always aware of the prospect of new beginnings and renewal. Its 16-year-old print monthly, based in New Delhi, India has demonstrated its commitment to progress and growth. The Indian and Asian packaging industries have shown resilience in the face of ongoing challenges over the past three years.

As we present our publishing plan for 2023, India’s real GDP growth for the financial year ending 31 March 2023 will reach 6.3%. Packaging industry growth has exceeded GDP growth even when allowing for inflation in the past three years.

The capacity for flexible film manufacturing in India increased by 33% over the past three years. With orders in place, we expect another 33% capacity addition from 2023 to 2025. Capacities in monocartons, corrugation, aseptic liquid packaging, and labels have grown similarly. The numbers are positive for most of the economies in the region – our platform increasingly reaches and influences these.

Even given the disruptions of supply chains, raw material prices, and the challenge of responsible and sustainable packaging, packaging in all its creative forms and purposes has significant headroom to grow in India and Asia. Our context and coverage engulf the entire packaging supply chain – from concept to shelf and further – to waste collection and recycling. We target brand owners, product managers, raw material suppliers, packaging designers and converters, and recyclers.

In an admittedly fragmented and textured terrain, this is the right time to plan your participation and marketing support communication – in our impactful and highly targeted business platform. Tell us what you need. Speak and write to our editorial and advertising teams! For advertisement ads1@ippgroup.in , for editorial info@ippgroup.in and for subscriptions subscription@ippgroup.in

– Naresh Khanna

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