The Noodle Muddle

Our industry leaders need to lead

97
Noodle

In its issue dated 20 June 2015, The Economic and Political Weekly wrote in its editorial ‘The Noodle Muddle’ in part: “The Maggi Noodles controversy has triggered a much-needed debate on food safety standards in India. Unfortunately, as with most such debates, attention tends to focus on the specifics, in this instance the culpability of the multinational company Nestle in marketing a product that allegedly contained not just monosodium glutamate (MSG) but also contained lead above permissible levels, instead of discussing how and why this happens.

“The question of whether Nestle was negligent about the quality of its product, and deliberately mislabelled it as not containing MSG when it apparently did, is still being debated as the tests on the product varied from one government certified laboratory to another. Rather than establish conclusively that its product was safe, the company chose to withdraw it. Yet, the problem is far from resolved and many questions remain unanswered. If, as some laboratory tests proved, the noodles did have higher than permissible levels of lead, how did this happen? Was it through the wrapping, which is out sourced by Nestle to another company, was it due to the water used in manufacturing the product or from the machines used to manufacture it? Apart from the lead, did the company add MSG to the product but claim it did not, knowing India’s lax regulatory regime? Or did the tests show up other types of glutamate that are present in the ingredients but are not necessarily MSG? These are questions that need to be answered as the issue is not just about the culpability of this one multinational but any number of other companies, including Indian companies, that could face similar challenges if their products are tested.”

The E&P Weekly editorial raises the issue of food packaging safety and we should get ready for the focus to shift from the processed food inside, to the packaging, especially packaging which is indirect contact with food products. Of particular concern is the use of inferior paper and film substrates and inks that can lead to the migration of the unsafe ingredients of the inks, the substrates or even the chemicals used in the printing, converting and filling and sealing process. The cleanliness from unsafe chemicals and volatile compounds in the environment of the pressrooms is an issue just not for the packaging but also for the production personnel in packaging plants. Another concern is the integrity of both the contents and the packaging in the distribution and retail process – in other words safety throughout the supply chain – from farm to fork.

Unfortunately, as we have seen in the recent noodle muddle, there is a disconnect between global, national and state standards and laws and their testing and enforcement agencies. However, these issues cannot be swept under the carpet. While on the one hand the packaging industry is rooting for the food processing, consumer product and organized retail industries it needs to step up and speak collectively on the safety, health and environment issues. These are connected and the organizations and individuals who have spoken in responsible and even futuristic and holistic terms need to get together and reassure the food and consumer product companies that they will not supply unsafe packaging at any price. Subsequently we need to reassure the end-users and consumers as well.

The ingredients, the materials, technology and even the testing instruments and labs are available. As in many things it is a matter of will and our industry has always contained organizations and individuals who act and speak in responsible and even futuristic ways. This is their time. After all, there is huge bias amongst Indian consumers for ‘fresh’ food. If we cannot clean up our act how can we call it a bias or say that this thinking is unjustified?

The impact, resilience, and growth of responsible packaging in a wide region are daily chronicled by Packaging South Asia.

A multi-channel B2B publication and digital platform such as Packaging South Asia is always aware of the prospect of new beginnings and renewal. Its 16-year-old print monthly, based in New Delhi, India has demonstrated its commitment to progress and growth. The Indian and Asian packaging industries have shown resilience in the face of ongoing challenges over the past three years.

As we present our publishing plan for 2023, India’s real GDP growth for the financial year ending 31 March 2023 will reach 6.3%. Packaging industry growth has exceeded GDP growth even when allowing for inflation in the past three years.

The capacity for flexible film manufacturing in India increased by 33% over the past three years. With orders in place, we expect another 33% capacity addition from 2023 to 2025. Capacities in monocartons, corrugation, aseptic liquid packaging, and labels have grown similarly. The numbers are positive for most of the economies in the region – our platform increasingly reaches and influences these.

Even given the disruptions of supply chains, raw material prices, and the challenge of responsible and sustainable packaging, packaging in all its creative forms and purposes has significant headroom to grow in India and Asia. Our context and coverage engulf the entire packaging supply chain – from concept to shelf and further – to waste collection and recycling. We target brand owners, product managers, raw material suppliers, packaging designers and converters, and recyclers.

In an admittedly fragmented and textured terrain, this is the right time to plan your participation and marketing support communication – in our impactful and highly targeted business platform. Tell us what you need. Speak and write to our editorial and advertising teams! For advertisement ads1@ippgroup.in , for editorial info@ippgroup.in and for subscriptions subscription@ippgroup.in

– Naresh Khanna

Subscribe Now
unnamed 1

NEWSLETTER

Subscribe to our Newsletter

As 2023 begins and FY 23-24 unfolds, will you support us?

What lies in store for the packaging industry in India and South Asia this coming year? Inflation, disruption of supply chains or environmental regulation? Or the resumption of high rural demand, continued investment and industry consolidation? Whatever happens, Packaging South Asia will be there, providing clarity and independent technical and business information in India and South Asia and around the world. We are a compact Indian organization bringing a window of fair and rigorous technical and business information that the industry can access this year and beyond. Please support us with your advertising and subscriptions, to keep us going and growing.

Thank you.

Previous articleBosch showcases rotary pen assembly machine at Achema
Next articleUflex expansion – the largest plant to be in Gujarat
Editor of Indian Printer and Publisher since 1979 and Packaging South Asia since 2007. Trained as an offset printer and IBM 360 computer programmer. Active in the movement to implement Indian scripts for computer-aided typesetting. Worked as a consultant and trainer to the Indian print and newspaper industry. Visiting faculty of IDC at IIT Powai in the 1990s. Also founder of IPP Services, Training and Research and has worked as its principal industry researcher since 1999. Author of book: Miracle of Indian Democracy.