Avery Dennison innovations at Fespa 2022

New levels of performance and sustainability

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Avery Dennison
Avery Dennison innovations at FESPA 2022 - new levels of performance and sustainability. Photo Avery Dennison

Sustainability and innovation were at the heart of the Avery Dennison Fespa 2022 stand in Berlin, offering installers insights into new sales opportunities and improvements to both environmental performance and their bottom line. A particular focus was placed on automotive and architectural segments, where key innovations have made an especially strong impact.

As part of the new sustainable print portfolio, Avery Dennison SP 1504 Easy Apply PVC-free digital film for automotive wraps is the result of a long research project and now offers premium performance to print projects without contributing to the use of chlorine, phthalates, or other halogens. Visitors to the stand were able to see the wrapping film’s excellent printability with stunning colors, along with excellent conformability and repositionability.

Avery DennisonAlessandro Sacchi, product line director, Graphics Solutions Europe, said that sustainability no longer has to mean compromising on performance, “Our customers face real-world pressures, and they need to maintain the highest performance possible at any given price point. These sustainable portfolio materials are the result of extensive research and development. They have been developed to make sure that installers don’t have to offer second-best when transforming their own and their end users’ environmental footprint.”

Another offering in the sustainable print portfolio was Avery Dennison SP 3523 Opaque Matt. This is a new addition to the popular 3000 series, providing a more sustainable PVC-free alternative to PVC products for short-term promotional graphics. A valuable new tool for installers planning projects for stores, events, and other indoor locations.

For installers looking at architecture projects and seeking new ways to decorate interior walls, Fespa included the Organoid Natural Surfaces portfolio, under the theme ‘See. Feel. Smell’. Designed to engage all of the senses, and bring the outdoors inside, the portfolio uses renewable and authentic handcrafted materials with self-adhesive backing. It offers inspiration from nature to interior projects and copes with a wide range of wall and window surfaces.

Elizabeth Park, director of innovation and marketing excellence, Graphics EMENA, “Innovation and sustainability go hand in hand, and motivated research teams are a key part of ensuring success. Our approach to sustainability is comprehensive, including areas such as social responsibility, as well as environmental impacts, both internally and in the supply chain. These new materials are the result of very dedicated work by many Avery Dennison teams and many of our external partners. We are confident that they offer installers important new options as they face their own sustainability demands.”

Fespa 2022 also offered a glimpse into a shortly arriving launch: Avery Dennison SPF-X3, the latest paint protection film, offering vehicles water-repelling and paint protection properties that last up to ten years – a premium choice when stain resistance is important.

Li Wen, senior director and general manager, Graphics EMENA, “Fespa 2022 allowed us to showcase innovations for everyone, and we are very excited by the opportunities opening up in the graphics industry as economies continue to make their way out of the pressures felt during the pandemic. The future lies in innovation, and Fespa gave us the opportunity to demonstrate that Avery Dennison is at the forefront of innovation.”

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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– Naresh Khanna

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