Avery Dennison announces US$ 34 million investment in YEIDA

Avery Dennison to build new Greater Noida plant

Avery Dennison
Smart labels being demonstrated at the Avery Dennison Knowledge Center in Pune Photo PSA.

Avery Dennison is setting up a new state-of-the-art manufacturing plant at a reported investment of US$ 34 million (approximately Rs 250 crore) in a part of Greater Noida called the Yamuna Expressway Industrial Developing Authority (YEIDA). A manufacturer of labelstocks in India since 1997 with several sites in operation, 12 acres of land allotted have been allotted for the new site. The new industrial area is described as Greater Noida but is just a bit further south and near the upcoming Yamuna city and the new Jewar airport that should be ready in a couple of years.

Food and snacks manufacturer and retailer Haldiram has also received a large plot in the same industrial area, which is across the river from Delhi in the state of Uttar Pradesh. The Uttar Pradesh government expects the combined investment of Avery Dennison and Haldiram to be in the region of about Rs. 500 crore. Mobile phone maker Vivo has been allotted 169 acres of land in YEIDA’s sector 24A and is expected to invest Rs. 5,200 cores (approximately US$ 690 million) to set up its plant there.

Avery Dennison
Pankaj Bharadwaj, vice president and general manager,
Avery Dennison India

Avery Dennison states that the new plant will produce technically-advanced, pressure-sensitive materials for the labeling and packaging industry and have a state-of-the-art coating and lamination line. Avery Dennison started its first plant operation in Gurgaon in 1997 with a hot melt coating line. It established a second site in the following year. The company has continuously expanded across India with sites and plants, including Pune, Gurgaon, Bangalore, and Kolkata. The company opened its first intelligent and
smart label innovation demonstration center in Pune, which is its third globally and the first-of-its-kind I.Lab in the Asia-Pacific region.

With this current investment, the overall investment numbers of India for Avery Dennison exceeds US$ 136 million (approximately Rs 1000 crores). Pankaj Bhardwaj, vice president and general manager, Avery Dennison India, said, “We are delighted to announce a new manufacturing plant in UP which is a key part of our overall strategy to keep expanding the market and developing our ability to serve our customers better. This expansion also re-affirms our commitment to our stakeholders and in developing state-of-the-art products and services while embracing innovation and future technologies. This step also further strengthens our belief towards the potential India holds and towards our people to grow the business sustainably.”

“UP has emerged as a preferred investment location and will, therefore, give us many opportunities to grow our business and deliver creative, sustainable solutions to our customers. We are happy to share this important milestone with our stakeholders, and we will continue to share more in the near future,” he added.

Anil Sharma, vice president, and general manager, LGM, Avery Dennison, APAC, said, “India is one of our key markets in the Asia Pacific region. There is no doubt that it holds immense potential to grow our business further and cater to customer needs. This investment is proof of our confidence in this region and its importance to our global business strategy. The new facility will enhance Avery Dennison’s capability to grow the market for labels and packaging materials in India in close collaboration with our customers.”

The company says the new facility is expected to generate long-term employment opportunities while boosting the Make In India initiative. The plant’s construction is scheduled to commence shortly, and the company is currently focusing on the construction-related aspects.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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– Naresh Khanna

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Editor of Indian Printer and Publisher since 1979 and Packaging South Asia since 2007. Trained as an offset printer and IBM 360 computer programmer. Active in the movement to implement Indian scripts for computer-aided typesetting. Worked as a consultant and trainer to the Indian print and newspaper industry. Visiting faculty of IDC at IIT Powai in the 1990s. Also founder of IPP Services, Training and Research and has worked as its principal industry researcher since 1999. Author of book: Miracle of Indian Democracy.


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