Sorolla H+O FSC self-adhesive paper introduced in ivory colour

Sorolla FSC range with H+Opacity technology.

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Sorolla
Sorolla H+O FSC self-adhesive paper introduced in ivory colour

The Sorolla H+Opacity FSC range of self-adhesive papers were introduced as very consistent performing products, perfect for promoting large brands, especially in the wine and spirits sector. The material is competitively priced and has an excellent weight of 98 grams as standard, making it great for supporting printing embellishments. The range has now been extended with the introduction of the self-adhesive paper in a delicate ivory colour for more design options.

The name and versatility of the Sorolla H+O FSC range is inspired by the influential Spanish painter, Joaquin Sorolla y Bastida, born in 1863 in Valencia. It was said of him by none other than Claude Monet that, “Joaquin Sorolla is the true master of light.”

As an uncoated paper, now available in an ivory colour and with a smooth surface, the versatility of this new addition to the material range as inspired by Sorolla, the artist, makes this self-adhesive paper perfect for high-end product labels featuring embossing or debossing finishes to enhance the designer’s storytelling on the label.

The H+Opacity technology makes the material an ideal label solution for taking the ice bucket challenge. The producer can be sure that the label maintains both its initial opacity and premium brand image after contact with water or ice.

 

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

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As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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