Bobst all-inline portfolio with Digital Master series

Launches new Digital Master 340 and Digital Master 510

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Bobst
Digital Master series, 100% modularity and upgradability. The perfect fit for your production floor and future-proof. Photo Bobst

Leveraging proven flexo experience and recent innovative inkjet developments, Bobst is enhancing its All-in-One, All-Inline portfolio with the new Digital Master series. The Digital Master 340 and Digital Master 510 will change the way label production is set up. They provide a fully digitalized and automated production line, from printing to embellishment and cutting. The Digital Master series is based on a fully modular and upgradeable architecture, enabling customers to build their own press and evolve it over time.

“Developments in label production are moving at pace with brand owners looking for converters that have the ability to deliver faster, better and at more competitive prices. In this context, the Bobst all-in-one platform is a great answer as digitally printed labels can be produced in high quality, with exceptional productivity and at lower costs, from short to long runs,” said Strategic Marketing manager, Patrick Graber.

“With the Digital Master series, we want to solve our customers’ challenges as they try to overcome the lack of skilled workforce while moving to industrial productivity and longer run lengths with digital equipment, and to bring more agility and flexibility to the production floor.”

The Digital Master series will be available in 340 mm (13.5 inches) and 510 mm (20 inches) print widths in a new design that has been optimized for full modularity and improved operation and servicing. Like the Master DM5, it offers printing, embellishment, and cutting in a single pass, with seamless native integration between the UV inkjet digital engine and the flexo and converting modules. The introduction of a 510 mm version adds new opportunities to expand application versatility into larger-sized labels, industrial and chemical markets, wraparound, shrink sleeves, and other special applications. The Digital Master 510 provides higher production volume but still only needs one operator to run the press.

Running at up to 100 m/min (328 ft/min) in four or six colours plus optional digital white, the Digital Master series presses to bridge the gap between traditional digital and flexo machines. The line-up stands for flexibility, fast turnaround, and inline end-to-end label production, with exceptional quality and productivity in increasing run lengths. The modular architecture allows customers to configure the exact machine they need – from a digital-only version to highly customized configuration – integrating all modules available in inline flexo. It also provides the possibility to be upgraded on-site at a later stage.

“The Digital Master series is an extremely future-proof solution because customers can adapt the machine over time to changing application needs and new market trends,” said Graber. “And when new technologies for these platforms are released, they can be retrofitted on site, adding even more value and protecting the investment.”

Flexo modules can be included for priming demanding substrates, high-ink coverage jobs for long print runs to save on digital ink, applications with high white coverage, or for printing Pantone colors. Available embellishment features include varnishing, tactile and holographic effects, cold foil glue applied, UV lamination, and security printing. For end-to-end label production, fully automated semi-rotary die-cutting or rotary die-cutting is ready for integration.

Each print, embellishment and finishing module is digitally automated for exceptionally high uptime, low waste, and outstanding repeatability regardless of the operator’s skills. Quality control is guaranteed by the inclusion of Bobst Accucheck for 100% inline inspection at full speed. This proven technology checks registration, quality, and colour consistency of digital and flexo print and all embellishments to ensure fault-free production.

Bobst maintenance automation device on the digital printing unit is also included on all machines for highest productivity and quality requirements, while 1000 mm (39 inches) jumbo unwinders and rewinders with automated roll-lifting system reduce the number of roll changes, saving time and efforts. A single user-friendly interface controls the whole machine, which can be connected to the cloud and is open for MIS integration.

Like all the presses in the oneLabel portfolio, the new Digital Master series presses are developed, manufactured, installed, and maintained by Bobst. “The Digital Master series leverages the principle of ONE – One press for all label jobs, One workflow unifying all the elements, One operator running the press, One supplier developing all the technologies and One point of service for both conventional and digital parts,” said Graber.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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