Bobst Group accelerates its digital journey

Announces creation of a new activity dedicated to digital laser converting

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Bobst
Bobst Group headquarters

Bobst Group and SEI Laser will join forces to accelerate the development of digital laser cutting solutions for the label and packaging industry. The synergies between both companies will enable them to develop new solutions and approaches to answer their clients’ needs.

The new activity will develop and commercialize worldwide digital laser cutting solutions for the labels, flexible packaging, folding carton, and corrugated board industries.

Once all required approvals will have been obtained, Bobst Group will provide more information, continuing to shape the future of the packaging world.

Bobst accelerates its digital investments

Bobst recently announced the acquisition of the remaining 49.9% in Mouvent AG to reinforce the development of its printing portfolio.

Bobst acquired 50.1% of RADEX in June 2017 to develop Mouvent AG, a start-up company focusing on digital inkjet printing. The intent was to explore and deliver the next innovations to transform packaging production. The work was accomplished over the last three years.

Mouvent’s innovative cluster technology has been deployed in the Mouvent LB-701, LB-702, and the Bobst Master DM5 presses. Despite the Covid-19 situation, more than 20 presses have been sold in Europe and the USA during 2020. The Bobst digital portfolio is opening new horizons for label converters, combining high-quality printing, high productivity, and the right economics. It is answering the growing demand for short runs, faster time-to-market, versioning, and seasonal products.

With this acquisition, Bobst is poised to further accelerate its leadership in printing and converting. New digital inkjet platforms and new water-based inks will soon be announced, answering the sustainability requirements and shaping the future of the packaging world.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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– Naresh Khanna

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