Supplier of equipment and services to packaging and label manufacturers, BOBST, announced the launch of ‘Helpline Plus AR’, the first ever remote assistance service in the packaging industry to incorporate a smart headset with augmented reality (AR) glasses. Customers requiring technical assistance can wear the smart headset and connect with experts who can simultaneously see what the user sees and offer advice and support in real time.
Julien Laran, head of business unit services says, “We believe this will bring significant benefits for our customers, particularly time and cost savings due to the rapid problem-solving this innovation enables. Even before AR, our helpline service could solve many issues online in less than two hours – we now believe that more issues can be solved and time can be reduced even further.”
Helpline Plus AR is Wi-Fi connected and it establishes a secure connection with the customer’s machine via the internet. Customers get a BOBST expert on-demand, and with the help of the two-way video and audio live stream, an immediate solution to the issue can be provided.
Laran says, “Helpline Plus AR makes for a seamless experience between our customer and our experts, because the BOBST machine is directly connected to the service and with the smart headset, both are looking at the same thing at the same time, limiting any risk of confusion. The service bridges knowledge gaps and ultimately adds up to less downtime and increased productivity, as well as an enhanced customer experience.”
Helpline Plus AR is gradually launched world-wide.
Packaging South Asia — authentic, impactful and influential
An English-language packaging industry B2B platform in print and web, Packaging South Asia is in its 19th year of publication. We do not make any claims about being the best or the most widely read. However, if you are interested in targeting the Indian and South Asian markets to sell equipment, technology, software, and consumables, we can help.
To improve your marketing and grow sales, talk to us. Our research and consulting company IppStar [www.ippstar.org] can assess your potential and addressable markets in light of the competition. We can discuss marketing, communication, and sales strategies for market entry and growth.
Suppliers and service providers with a strategy and budget for targeted marketing can discuss using our hybrid print, web, video, and social media channels to create brand recognition linked to market relevance. Our platform and channels are differentiated by hands-on practice and an understanding of business and financials. Our team, including some of the best technical writers, is ready to meet you and your customers for content.
India and South Asia’s fast-growing packaging industry is continuously expanding capacities with efficiency and appropriate innovative technologies. Get our 2025 media kit and recalibrate your role in this dynamic market. Enhance your visibility and relevance to existing markets and turn potential customers into conversations. Ask for a sample copy of our monthly or two weekly packaging eZines.