Bobst signs two deals at Pamex 2020

Folding carton growth expected to pick-up in FY 20-21

Pamex 2020
Venugopal Menon of Bobst India

Bobst India was able to close a couple of sales in the first two days of Pamex 2020, revealed Venugopal Menon of Bobst India. The company is not demonstrating any machines at the event in Mumbai, but it is promoting its entire range of products at the show.

“At Pamex 2020, we have already met with customers who plan to invest this year, although they are waiting and watching the economy and the industry. Nevertheless, in the first two days of the exhibition, we were able to close two deals. Both of these deals were with new customers, which is very positive for us. We also invited many of the visitors and customers who we have met, to take advantage of the large manufacturing plant and demonstration center in Pune with a visit,” he said.

Talking about the industry as a whole, Menon said that the folding carton industry should see a pick up in demand in the coming financial year that starts on 1 April 2020, after a challenging time in 2019. “We feel the situation in the folding carton segment should start to improve around the second and the third quarter of this year. We have been talking to a lot of converters and brand owners, and we are getting positive feedback,” Menon says.

Although last year was challenging for Bobst, the company still had some significant successes. The launch of Expertfold with the new Speedwave technology was received well by the industry, and several of the new technology installations brought immediate gains in productivity.

“We had some amazing success stories last year, and one of our customers remarked that productivity when it came to crash lock bottom cartons, increased significantly with the Speedwave technology on Expertfold. This shows that customers are now looking for solutions that can help them reduce labor and produce in the quickest time,” Menon argues.

Corrugation industry modernizes

The corrugation segment was relatively healthier in the past year, according to Menon. However, this may be because there were significant technology up-gradation and investments in an industry-wide push on the path of modernization.

“For us, the corrugated industry did pretty well last year, not because the industry was booming but because it was investing in modern technology. The industry was very backward in terms of technology, so it was more of modernization and automation, which resulted in the better performance of this segment of the packaging industry. This trend of moving towards modernization should continue this year as well,” Menon says.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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