Aroma Coffee uses Invercote Metalprint Digital for its granola packaging -- a substrate ready for digital print and enhancement Photo Antalis
When coffee company Aroma Coffee Roastery wanted to create standout packaging for its range of lightly toasted granola, they took a shine to Invercote Metalprint Digital. The paperboard, available from B2B paper and industrial packaging Antalis, has a metallic silver PET laminate to the print side, which provides an excellent printing surface requiring no preprint treatment.
The substrate lent itself beautifully to Aroma Coffee Roastery’s new packaging. Using HP Mosaic to create 500 unique designs and using Scodix digital embossing to highlight details in the pattern, the result is an eye-catching range of packs with a luxurious metallic finish, but without the costs associated with traditional foil blocking.
Produced at Iggesund’s Bruk mill, Invercote Metalprint Digital also comes with excellent sustainability credentials. The mill recently received a top sustainability rating from EcoVadis. The platinum award recognizes the mill’s sustainability achievements, putting it in the top 1% of all 65,000 companies rated by EcoVadis.
In addition to creating deluxe packaging, Invercote Metalprint Digital is used to produce high-end, design-led book covers and calendars, thanks to its ability to reproduce the most sophisticated printing images faithfully.
Packaging South Asia — authentic, impactful and influential
An English-language packaging industry B2B platform in print and web, Packaging South Asia is in its 19th year of publication. We do not make any claims about being the best or the most widely read. However, if you are interested in targeting the Indian and South Asian markets to sell equipment, technology, software, and consumables, we can help.
To improve your marketing and grow sales, talk to us. Our research and consulting company IppStar [www.ippstar.org] can assess your potential and addressable markets in light of the competition. We can discuss marketing, communication, and sales strategies for market entry and growth.
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