Domino’s pizza package wins Best of the Show award


The prestigious Diamond Pentaward, 2016 Best of the Show was won by the London-based agency Jones Knowles Ritchie, for the new boxes of the famous home delivery Domino’s pizza. The Platinum Pentawards, awarded to the best in packaging in five major categories, went to Bullet (Japan) for a Sake bottle, Imayotsukasa Sake Brewery, Imayotsukasa in the beverages category and CBX (USA), for the Man Cave Meats range of sausages and hamburgers in the food category. In the Body Category, Mousegraphics (Greece) won the packaging of BIC socks while in the other markets category, The Partners (UK) won the award for a wide range of packaging designs for Argos ‘Simple Value’ household appliances. In the Luxury Category, Coley Porter Bell (UK) won the award for the bottle ‘The Icon’, Chivas Regal (Pernod Ricard Group).

The Pentawards International jury has always crowned a packaging design that stands out for its simplicity. These 12 remarkable packaging design professionals and their President joined Mies van der Rohe and his motto “less is more” as well as Antoine de St Exupéry who wrote: ‘Perfection is achieved, not when there is nothing to add, but when there is nothing to withdraw.’

The Luxury Platinum award was won by Coley Porter Bell (UK) for the superb bottle ‘The Icon’, Chivas Regal

The Pentawards competition this time received 1,843 entries from 5 continents and 54 countries, which goes to show an increase of nearly 10% in enrollment over the previous year. In addition to the Diamond Pentaward and the 5 Platinum Pentawards, the international jury also awarded 47 Gold Pentawards among the 55 categories competing this year. Silver and Bronze Pentawards were also presented. In total, 34 countries were represented among the winners.

TASCHEN Books, known around the world for high-quality art books, will publish a fourth volume on the Pentawards in 2016, which will include the winners of Pentawards 2015 and 2016. It is a wonderful showcase for the winners of Pentawards, which gives them a means of broadcasting their expertise in packaging design globally, in addition to the claim of having won an international trophy. The reference book will be available from November 2016 in TASCHEN stores, other quality bookshops around the world as well as on the web.  

Next year, the 11th Ceremony of the Pentawards will take place in Barcelona. Registrations for the 11th Pentawards will be open from 20 February to 7 April 2017. All relevant information to register for this international competition dedicated solely to packaging design is available on