Focusses on importance of productivity and automation

Xerox covers wide market segment with four digital presses

Balaji Rajagopalan, executive director, technology channel and international business (left) with Arjun Khosla, head – product marketing, PSG & XWF. Photo IPP

“With this wide variety of products we are aiming to show our strength in the printing space particularly the graphics communications segment. On display was the press from the entry-level segment as well as for the very high-end production market. One of the common themes in all these products is their ability to save power. Electricity consumption is less so heat generation is low which helps in productivity,” said Balaji Rajagopalan, executive director, technology channel and international business.

All the four products are recent launches from Xerox which are being offered to the Indian market. Xerox Color C60/C70 was launched less than a year ago, similarly Xerox Versant 80 Press was launched this year. Xerox Color Press 1000i has already been a success in India, Rajagopalan said, adding that there have already been 15 installations in India.

Arjun Khosla, head – product marketing, PSG & XWF, added that these products bring in lot of automation because it enables the customer to do a lot of things that earlier would require involvement from an engineer such as front to back registration, inbound outbound color registration, color calibration and density control.

The feedback received at the event was excellent, according to both Rajagopalan and Khosla. There were three types of customers visiting the stand. The first set of customers comprised those who are from the photo lab segment, the second set of customers was that of traditional offset printers who are looking to have a complementary digital printing environment and the third set was that of normal jobbers.

Packaging South Asia is the cooperating media partner for drupa 2016 which is scheduled to be held from 31 May to 10 June at Dusseldorf, Germany.