Holographic calendar wins design and packaging award at international event

Calendar wins in ‘best applied decorative/packaging product’ category

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Winners of ‘best applied decorative/packaging product’ category at the Excellence in Holography Awards 2020

A new holographic calendar has won the ‘best applied decorative/packaging product’ category at the Excellence in Holography Awards 2020, organized by the industry trade body International Hologram Manufacturers Association (IHMA).

The calendar, from USA’s Hazen Paper Company, features a number of holographic innovations to create a decorative design. These include Hazen-lenses set behind the date and month windows, a grey motion background sky and a colour variant for the dragon’s body, and dual lenses to create a flame effect.

The award was presented by the IHMA at this year’s virtual Holography Conference (8 – 9 December), reflecting a ‘significant step forward’ in the ongoing development of highly innovative holography solutions for commercial packaging, decorative finishes, and applications.

holographic
Winners of ‘best applied decorative/packaging product’ category at the Excellence in Holography Awards 2020

The Excellence in Holography event recognizes outstanding achievement, marking success for those at the forefront of the sector who have developed innovative or commercially viable hologram products or techniques over the last 12 months.

Involving sector suppliers, manufacturers and end-users from around the world, the event, held for the first time online due to the pandemic, saw Dr Paul Dunn, chair of the IHMA, commend the standard of entries as extremely high, reflecting a rising industry that continues to innovate, enthrall and surprise.

In congratulating Hazen, he said, “This has been a difficult year because of the pandemic but once was again it’s been tough for the IHMA board to judge the winners. The awards celebrate the best in holographic achievement and ground-breaking innovations, which keep our industry to the fore in a diverse and growing array of applications around the world.”

The IHMA is made up of more than 90 of the world’s hologram companies. Members include the producers and converters of holograms for banknote security, anti-counterfeiting, brand protection, packaging, graphics, and other commercial applications around the world, and actively cooperate to maintain the highest professional, security, and quality standards.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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– Naresh Khanna

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