Verstraete IML’s SealPPeel wins Plastic Recycling Award Europe

Wins in 'product technology innovation of the year’ category

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Verstraete IML
Lisa Adam from the R&D department and Nico Van de Walle, Product and Circular Economy manager, showing the award

The Plastics Recycling Awards Europe 2020 were issued during the virtual Plastics Recycling Show Europe. Verstraete IML competed in the ‘product technology innovation of the year’ category with two entries – Interactive IML, an IML label developed for smart and intelligent packaging, and SealPPeel die-cut lidding, a completely new Verstraete IML product. SealPPeel came out on top and was declared the winner.

The Verstraete IML team sees the award as an acknowledgment of its continuous focus on innovation and the ongoing engagement to develop products that contribute to sustainable plastic packaging and a circular economy.

SealPPeel is a great example of Verstraete IML’s efforts on sustainability. SealPPeel is a novelty that ensures the complete package is easily sorted and recycled – it introduces a mono polypropylene die-cut lidding, replacing existing aluminum lidding. Consumers no longer need to separate tub and lid to toss it away in a correct way.

An added value for the plastic packaging industry

“With 11 other finalists in the product technology innovation of the year category, the competition was fierce. We are more than proud to take the award home. We value sustainable development and are constantly rethinking existing in mould label technologies and developing complete new products (like SealPPeel die-cut lidding) in order to optimize, reuse, reduce, and recycle. This award is a recognition of the added value our IML labels and die-cut lids bring to achieving a circular plastic packaging economy,” says Nico Van de Walle, Product, and Circular Economy manager at Verstraete IML.

The Plastics Recycling Europe Awards are designed to recognize and celebrate achievement throughout the scope of the European plastics recycling industry. They offer an insight into current developments in recycled material usage, product design, and innovative manufacturing.

Verstraete IML, a part of the Multi-Color Corporation, has over 30 years of experience in off-set printing labels on polypropylene for injection molding, blow molding, and thermoforming. In-depth understanding of materials, advanced research, and quality controls made Verstraete IML a world leader, producing over 60 million in-mold labels every single day for various segments of the plastic packaging industry.

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