Verstraete IML’s SealPPeel wins Plastic Recycling Award Europe

Wins in 'product technology innovation of the year’ category

Verstraete IML
Lisa Adam from the R&D department and Nico Van de Walle, Product and Circular Economy manager, showing the award

The Plastics Recycling Awards Europe 2020 were issued during the virtual Plastics Recycling Show Europe. Verstraete IML competed in the ‘product technology innovation of the year’ category with two entries – Interactive IML, an IML label developed for smart and intelligent packaging, and SealPPeel die-cut lidding, a completely new Verstraete IML product. SealPPeel came out on top and was declared the winner.

The Verstraete IML team sees the award as an acknowledgment of its continuous focus on innovation and the ongoing engagement to develop products that contribute to sustainable plastic packaging and a circular economy.

SealPPeel is a great example of Verstraete IML’s efforts on sustainability. SealPPeel is a novelty that ensures the complete package is easily sorted and recycled – it introduces a mono polypropylene die-cut lidding, replacing existing aluminum lidding. Consumers no longer need to separate tub and lid to toss it away in a correct way.

An added value for the plastic packaging industry

“With 11 other finalists in the product technology innovation of the year category, the competition was fierce. We are more than proud to take the award home. We value sustainable development and are constantly rethinking existing in mould label technologies and developing complete new products (like SealPPeel die-cut lidding) in order to optimize, reuse, reduce, and recycle. This award is a recognition of the added value our IML labels and die-cut lids bring to achieving a circular plastic packaging economy,” says Nico Van de Walle, Product, and Circular Economy manager at Verstraete IML.

The Plastics Recycling Europe Awards are designed to recognize and celebrate achievement throughout the scope of the European plastics recycling industry. They offer an insight into current developments in recycled material usage, product design, and innovative manufacturing.

Verstraete IML, a part of the Multi-Color Corporation, has over 30 years of experience in off-set printing labels on polypropylene for injection molding, blow molding, and thermoforming. In-depth understanding of materials, advanced research, and quality controls made Verstraete IML a world leader, producing over 60 million in-mold labels every single day for various segments of the plastic packaging industry.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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