Hybrid Software partners with Digimarc Corporation

The partnership will drive sustainability in the packaging printing segment

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Hybrid Software partners with Digimarc Corporation
Digimarc’s digital watermarking technique being used for a seamless solution in the automation of brand protection and traceability

Hybrid Software, a global software company focused on innovative prepress and workflow tools for the graphic arts industry, has entered into a partnership with Digimarc Corporation. This agreement positions Hybrid Software as the ideal solution for driving sustainability and efficiency in the packaging printing market.

Combined with Hybrid’s cutting-edge software, this partnership will leverage Digimarc’s expertise in digital watermarking techniques to deliver a seamless solution in the automation of brand protection and traceability.

“Our partnership with Digimarc will allow Hybrid Software to enhance our technology to address our customers’ increasing needs in sustainable packaging and brand integrity solutions,” said Patrick Coussement, the company’s managing director. “We look forward to a long relationship with Digimarc and a shared commitment to providing scalable technology for our customers and partners.” 

The industry benefits from the forward-looking partnership

Hybrid and Digimarc have a longstanding history of providing leading technology to the packaging print market. Digimarc Verify has been available to select customers since 2020 in Hybrid Software’s Cloudflow software to allow for error-free inspection of Digimarc digital watermarks within automated workflow processes. 

Digimarc digital watermarks offer covert and overt protection for physical products, packaging, and digital assets, adding a crucial layer that supports brand protection. These digital watermarks are fully compliant with industry standards yet imperceptible to the human eye. Scanning is expedited since the imperceptible watermark is embedded throughout the artwork’s entire surface area. 

Users of Digimarc Verify benefit from an extra level of security due to the integrated robust workflow automation. The margin for error from the creation until the approval cycle is drastically reduced, and expensive printing mistakes will be avoided. Building on the integration already available in Cloudflow, Hybrid Software also plans to add Digimarc support to its Packz pdf editing software enabling applications and detecting digital watermarks during the prepress phase.

SGK, a leading global provider of packaging and brand experiences and trusted partner of Hybrid Software and Digimarc, has implemented new Digimarc functionality in Hybrid’s Cloudflow packaging workflow system across its facilities worldwide. “We believe that our partnership with Hybrid Software and Digimarc directly benefits SGK’s global clients by offering advanced levels of automation and quality control on jobs with Digimarc watermarks,” said Francois Estellon, senior vice president global operations and chief technology officer.

“Our intent is to play a key role in the future development of greater integration of Digimarc watermarking into Hybrid Software solutions, thereby helping the world’s leading brands and retailers accelerate their packaging connectivity and sustainability initiatives.”

Upcoming availabilities in Hybrid Software products

The current integrated version of Digimarc Verify with Cloudflow is available now, offering robust reporting and verification tools. The next version, scheduled for early 2022, will include advanced decoding and extended grading of Digimarc digital watermarks.

“We are excited to join in this partnership with Hybrid Software,” said Ken Sickles, Digimarc’s chief product officer. “Our organizations will continue to work closely to identify further opportunities for integration and a seamless customer experience across both platforms.” 

Packaging South Asia — resilient, growing and impactful — daily, monthly — always responsive

The multi-channel B2B in print and digital 17-year-old platform matches the industry’s growth trajectory. The Indian, South Asian, Southeast Asian, and Middle East packaging industries are looking beyond the resilience of the past three years. They are resuming capacity expansion and diversification, with high technology and automation in new plants and projects.

As we present our 2024 publishing plan, India’s real GDP growth for the financial year ending 31 March 2024 will exceed 6%. The packaging industry growth will match the GDP growth in volume terms and surpass it by at least 3% in terms of nominal growth allowing for price inflation in energy, raw materials, consumables, and capital equipment.

The capacity for flexible film manufacturing in India increased by 45% over the past four years. With orders in place, we expect another 20% capacity addition in 2024 and 2025. Capacities in monocartons, corrugation, aseptic liquid packaging, and labels are grown similarly. As the consumption story returns over the next six months, we expect demand to return and exceed the growth trajectory of previous years. The numbers are positive for most of the economies in the region – and as shown by our analytics, our platform increasingly reaches and influences these.

For responsible and sustainable packaging, with its attendant regulations and compliances, there is significant headroom to grow in India and the region. Our coverage includes the entire packaging supply chain – from concept to shelf and to waste collection, sorting, and recycling.

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The coming year looks to be an up year in this region, and this is the right time to plan your participation and marketing communication – in our rich and highly targeted business platform with human resources on the ground. Share your thoughts and plans to inspire and mobilize our editorial and advertising teams!

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– Naresh Khanna (25 October 2023)

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