Digimarc to acquire Evrythng

Identification engine pioneer acquires track and trace cloud platform

Screenshot from an Everythng video showing its technology at work with Adidas footwear
Screenshot from an Everythng video showing its technology at work with Puma footwear

Digimarc announced on 15 November 2021, its plans to acquire Evrythng although few details are given in the press release. Digimarc was founded in 1995 in Portland Oregon to protect content using digital imaging technology. It went public in 1999. Evrything headquartered in London was founded in 2011 and provides a cloud platform to track and trace consumer products.

The press release states that the fusion of Digimarc’s powerful identification engine and Evrythng’s pioneering product cloud platform is expected to provide the first comprehensive, holistic product digitization solution with benefits ranging from product authentication and security, waste reduction, supply chain visibility, personalized consumer engagement and much more. The CEOs of both Digimarc and Evrythng offered their perspectives on the announcement.

Riley McCormack, the CEO, Digimarc said, “This acquisition allows us to provide a complete solution set to our customers. The best determinant of a technology product’s value is how much of the customer’s problem it can solve. By combining Digimarc’s unique and advanced means of identification with the pioneer and most advanced supplier of product item business intelligence using any means of identification, we are now uniquely positioned to unlock additional solutions for our customers and enhance their Digimarc journey.”​​​​

Niall Murphy, co-founder and CEO, Evrythng, stated, “Not only are our product solutions and technology competencies directly complementary and naturally connected, but our company values and cultures are deeply aligned, with a focus on executing as a team, committing to audacious goals, and genuine innovation with exceptional talent. We’re excited to join the Digimarc team to meet important customer needs with product data driven solutions.”

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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– Naresh Khanna

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