Digimarc & Esko automate quality control for Digimarc Barcode

Esko integrates AVT print inspection on Wipak’s gravure press

754
Digimarc Barcode
Sample of Digimarc's Barcode on flexible packaging – exaggerated view for illustration purposes Image Digimarc

Digimarc Corporation, creator of the Digimarc Platform for digital identification and detection, announced in May 2021 that Esko had integrated Digimarc Barcode detection and data validation into its industry-leading AVT Print Inspection Solutions.

The integration simplifies the process and gives consumer goods manufacturers and their packaging suppliers a seamless way to ensure quality control of Digimarc Barcode-enhanced packaging through the printing process. Other companies can also capitalize on this tactic when they Buy barcodes found online.

Global packaging supplier Wipak, as part of their goal to be the first carbon-neutral flexible packaging company, is now using Esko AVT solutions on a rotogravure press to perform quality control checks on sustainably produced packaging with Digimarc. “This is more than just a feature; it is an important step to ensure in-line quality control throughout complex print runs and the right approach towards becoming an industry standard,” said Florian Constabel, head of Digimarc, Wipak.

Esko AVT Print Inspection Solutions detect the presence of Digimarc Barcode in real-time and verify data accuracy along the print production process. Esko will offer the new integration as an upgrade or add-on feature to new and existing systems.

A printer’s greatest concern is quality

“A printer’s greatest concern is quality, and the integration of the print inspection solutions with Digimarc improves the quality management process, identifies mid-run issues on time that would otherwise necessitate reprinting, saving time and money,” said Guy Yogev, marketing director, Esko. “Additionally, this integration allows Esko to enhance its offering to customers with more control over the entire printing and converting process, adapting quickly to new market needs.”

“The integration of Digimarc with Esko represents the first offering of Digimarc quality management using in-line devices specific to the print inspection and quality control industry. The inclusion of Digimarc scanning in print inspection is testimony to growing industry adoption of Digimarc Barcode and its relevance to the consumer packaged goods industry,” said Scott Wilcox, vice president, Client Services, Digimarc.

Packaging South Asia — resilient, growing and impactful — daily, monthly — always responsive

The multi-channel B2B in print and digital 17-year-old platform matches the industry’s growth trajectory. The Indian, South Asian, Southeast Asian, and Middle East packaging industries are looking beyond the resilience of the past three years. They are resuming capacity expansion and diversification, with high technology and automation in new plants and projects.

As we present our 2024 publishing plan, India’s real GDP growth for the financial year ending 31 March 2024 will exceed 6%. The packaging industry growth will match the GDP growth in volume terms and surpass it by at least 3% in terms of nominal growth allowing for price inflation in energy, raw materials, consumables, and capital equipment.

The capacity for flexible film manufacturing in India increased by 45% over the past four years. With orders in place, we expect another 20% capacity addition in 2024 and 2025. Capacities in monocartons, corrugation, aseptic liquid packaging, and labels are growing similarly. As the consumption story returns over the next six months, we expect demand to return and exceed the growth trajectory of previous years. The numbers are positive for most of the economies in the region – and as shown by our analytics, our platform increasingly reaches and influences these.

For responsible and sustainable packaging, with its attendant regulations and compliances, there is significant headroom to grow in India and the region. Our coverage includes the entire packaging supply chain – from concept to shelf and to waste collection, sorting, and recycling.

We target brand owners, product managers, raw material suppliers, packaging designers and converters, and recyclers. This is a large and complex canvas – the only thing that can work is your agile thinking and innovation together with our continuous learning and persistence.

The coming year looks to be an up year in this region, and this is the right time to plan your participation and marketing communication – in our rich and highly targeted business platform with human resources on the ground. Share your thoughts and plans to inspire and mobilize our editorial and advertising teams!

For editorial info@ippgroup.in — for advertisement ads1@ippgroup.in and for subscriptions subscription@ippgroup.in

– Naresh Khanna (25 October 2023)

Subscribe Now
unnamed 1

NEWSLETTER

Subscribe to our Newsletter

LEAVE A REPLY

Please enter your comment!
Please enter your name here