MagVision to introduce MagID Marking Solution at AIPIA

The AIPIA Digitalization Congress starts in a couple of hours

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MagvVsion | AIPIA
MagVision’s Head of Innovation, Nathalie Muller will lead a session entitled “Protect and track your brand with MagID,” at 3.50pm CET/2.50pm GMT. Photo MagVision
New start-up MagVision will present MagID, the patented marking technology, at the AIPIA Digitalisation in Packaging Congress, which is on line on Thursday 16 November. MagVision’s Head of Innovation, Nathalie Muller will lead a session entitled “Protect and track your brand with MagID,” at 3.50pm CET/2.50pm GMT.  MagID is a new marking technology for brand packaging which sits between RFID and visual codes. Nathalie will show how covert, serialised codes can easily be applied to brand packaging, providing every item with a unique, hidden identity for tagging and tracing.

MagVision will also host a roundtable entitled: “Why would you mark & trace your products? The benefits and challenges explained,” at 12.40pm GMT/ 1.40pm CET. As interest in digital, connected packaging continues to rise around the world, this roundtable discussion will consider the opportunities for marking packaging and labels. Marking is becoming more accessible and affordable and there are a number of different technologies available, but what are the barriers to implementation across the supply chain?

MagVision has several complimentary tickets available for brand owners and packaging printers who would like to attend the AIPIA Digitalization in Packaging Congress. Please contact info@magvision.tech for more details. The company’s marking and tracing technology is backed by Horizon 2020 funding from the European Commission, recently announced it has launched as an independent start-up under the name MagVision ( LinkedIn: @magvision.)

MagID codes are simply printed onto brand packaging, labels or documents, providing every item with a unique, yet hidden identity. Tracking, authentication and destination data can be accessed via MagVision’s cloud-based system after scanning the code. The platform supports MagID codes, but also visual barcodes and RFID tags. The technology is currently being tested for different applications with partners in the UK, Mexico and India, since being initially unveiled in 2020. The company continues to seek funding to enhance the technology and expand its service offering.

Come and learn all about this exciting new technology at the AIPIA Congress. Book your place today!

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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