KBA-Flexotecnica new sales & MD

Augmented reality and new service offers

120
KBA
Stefano Squarcina has been appointed sales and marketing director at KBA-Flexotecnica

Stefano Squarcina, has been appointed sales and marketing director at KBA-Flexotecnica. With the latest expansion of its sales capacities, the Koenig & Bauer Group has added momentum to its course of sustainable growth in the market for flexible packaging. “KBA-Flexotecnica holds enormous potential. We have seen a very successful start to 2018 and have already sold significantly more CI flexo presses than in the same period last year. We are able to offer customers a modern and comprehensive product portfolio,” says Stefano Squarcina.

The cooperation between the group business units Flexotecnica and Digital & Web Solutions was intensified further last year. Koenig & Bauer executive board member Christoph Müller said, “We have integrated our sales channels wherever possible and can now reap the benefits. At the same time, our service teams are working together ever more closely to offer our customers the best possible performance and results.”

Many services which are already being successfully realised on the web offset market can also be offered by KBA-Flexotecnica in future. The use of augmented reality, enables faults to be identified and rectified faster. With the AR-DataGlass, Koenig & Bauer specialists are able to see and follow the actions of the technicians on site in real time while they work on the press and can thus offer targeted support. The real and virtual worlds blend into one, and intervention times are reduced significantly. “Flexotecnica is also introducing the concept of modular service contracts to enable customers to tailor services as per their individual needs,” says Christoph Müller.

The impact, resilience, and growth of responsible packaging in a wide region are daily chronicled by Packaging South Asia.

A multi-channel B2B publication and digital platform such as Packaging South Asia.is always aware of the prospect of new beginnings and renewal. Its 16-year-old print monthly, based in New Delhi, India has demonstrated its commitment to progress and growth. The Indian and Asian packaging industries have shown resilience in the face of ongoing challenges over the past three years.

As we present our publishing plan for 2023, India’s real GDP growth for the financial year ending 31 March 2023 will reach 6.3%. Packaging industry growth has exceeded GDP growth even when allowing for inflation in the past three years.

The capacity for flexible film manufacturing in India increased by 33% over the past three years. With orders in place, we expect another 33% capacity addition from 2023 to 2025. Capacities in monocartons, corrugation, aseptic liquid packaging, and labels have grown similarly. The numbers are positive for most of the economies in the region – our platform increasingly reaches and influences these.

Even given the disruptions of supply chains, raw material prices, and the challenge of responsible and sustainable packaging, packaging in all its creative forms and purposes has significant headroom to grow in India and Asia. Our context and coverage engulf the entire packaging supply chain – from concept to shelf and further – to waste collection and recycling. We target brand owners, product managers, raw material suppliers, packaging designers and converters, and recyclers.

In an admittedly fragmented and textured terrain, this is the right time to plan your participation and marketing support communication – in our impactful and highly targeted business platform. Tell us what you need. Speak and write to our editorial and advertising teams! For advertisement ads1@ippgroup.in , for editorial info@ippgroup.in and for subscriptions subscription@ippgroup.in

– Naresh Khanna

Subscribe Now

LEAVE A REPLY

Please enter your comment!
Please enter your name here