KBA-Flexotecnica new sales & MD

Augmented reality and new service offers

140
KBA
Stefano Squarcina has been appointed sales and marketing director at KBA-Flexotecnica

Stefano Squarcina, has been appointed sales and marketing director at KBA-Flexotecnica. With the latest expansion of its sales capacities, the Koenig & Bauer Group has added momentum to its course of sustainable growth in the market for flexible packaging. “KBA-Flexotecnica holds enormous potential. We have seen a very successful start to 2018 and have already sold significantly more CI flexo presses than in the same period last year. We are able to offer customers a modern and comprehensive product portfolio,” says Stefano Squarcina.

The cooperation between the group business units Flexotecnica and Digital & Web Solutions was intensified further last year. Koenig & Bauer executive board member Christoph Müller said, “We have integrated our sales channels wherever possible and can now reap the benefits. At the same time, our service teams are working together ever more closely to offer our customers the best possible performance and results.”

Many services which are already being successfully realised on the web offset market can also be offered by KBA-Flexotecnica in future. The use of augmented reality, enables faults to be identified and rectified faster. With the AR-DataGlass, Koenig & Bauer specialists are able to see and follow the actions of the technicians on site in real time while they work on the press and can thus offer targeted support. The real and virtual worlds blend into one, and intervention times are reduced significantly. “Flexotecnica is also introducing the concept of modular service contracts to enable customers to tailor services as per their individual needs,” says Christoph Müller.

Packaging South Asia — resilient, growing and impactful — daily, monthly — always responsive

The multi-channel B2B in print and digital 17-year-old platform matches the industry’s growth trajectory. The Indian, South Asian, Southeast Asian, and Middle East packaging industries are looking beyond the resilience of the past three years. They are resuming capacity expansion and diversification, with high technology and automation in new plants and projects.

As we present our 2024 publishing plan, India’s real GDP growth for the financial year ending 31 March 2024 will exceed 6%. The packaging industry growth will match the GDP growth in volume terms and surpass it by at least 3% in terms of nominal growth allowing for price inflation in energy, raw materials, consumables, and capital equipment.

The capacity for flexible film manufacturing in India increased by 45% over the past four years. With orders in place, we expect another 20% capacity addition in 2024 and 2025. Capacities in monocartons, corrugation, aseptic liquid packaging, and labels are grown similarly. As the consumption story returns over the next six months, we expect demand to return and exceed the growth trajectory of previous years. The numbers are positive for most of the economies in the region – and as shown by our analytics, our platform increasingly reaches and influences these.

For responsible and sustainable packaging, with its attendant regulations and compliances, there is significant headroom to grow in India and the region. Our coverage includes the entire packaging supply chain – from concept to shelf and to waste collection, sorting, and recycling.

We target brand owners, product managers, raw material suppliers, packaging designers and converters, and recyclers. This is a large and complex canvas – the only thing that can work is your agile thinking and innovation together with our continuous learning and persistence.

The coming year looks to be an up year in this region, and this is the right time to plan your participation and marketing communication – in our rich and highly targeted business platform with human resources on the ground. Share your thoughts and plans to inspire and mobilize our editorial and advertising teams!

For editorial info@ippgroup.in — for advertisement ads1@ippgroup.in and for subscriptions subscription@ippgroup.in

– Naresh Khanna (25 October 2023)

Subscribe Now
unnamed 1

NEWSLETTER

Subscribe to our Newsletter

LEAVE A REPLY

Please enter your comment!
Please enter your name here