Michael Ertl chosen as the head of the Inorganic Pigments (IPG) business unit at Lanxess
Michael Ertl chosen as the head of the Inorganic Pigments (IPG) business unit at Lanxess

Michael Ertl will take over as head of the Inorganic Pigments (IPG) business unit at Lanxess with immediate effect. He will be responsible for the specialty chemicals company’s global business with inorganic color pigments used primarily in the construction industry. Ertl succeeds Holger Hueppeler, who heads the newly formed Flavors & Fragrances (F&F) business unit at Lanxess following the successfully completed acquisition of Emerald Kalama Chemical.

“We are pleased that with Michael Ertl, we have been able to recruit an experienced manager from our own ranks for this important business unit,” said Lanxess Management Board member Hubert Fink. “Holger Hueppeler has successfully expanded the global inorganic color pigments business over the past four years. For this, I thank him very much on behalf of the Board of Management.”

Michael Ertl’s cherishable growth in the past three decades

Ertl joined Bayer AG in 1992 as a divisional engineer after studying process engineering at RWTH Aachen University and then held various managerial positions in the Technology Division. In 2005, he took over as head of the internal management consultancy operational excellence at Lanxess. 

Three years later, he moved to Aliseca GmbH, where he served as department head and site manager at Krefeld-Uerdingen. In 2013, he took over as head of the Lanxess Chempark Office in Leverkusen. Since October 2015, Ertl has headed the benzyl products and inorganic acids business line within the advanced industrial intermediates business unit.

The IPG business unit is part of Lanxess’s Advanced Intermediates segment, which achieved sales of around two billion euros in fiscal 2020. IPG operates its largest site in Krefeld-Uerdingen and also has additional sites in Porto Feliz (Brazil), Starpointe Burgettstown (USA), Branston (UK), Vilassar de Mar (Spain), Sydney (Australia), and Ningbo (China).

 

Packaging South Asia — authentic, impactful and influential

An English-language packaging industry B2B platform in print and web, Packaging South Asia is in its 19th year of publication. We do not make any claims about being the best or the most widely read. However, if you are interested in targeting the Indian and South Asian markets to sell equipment, technology, software, and consumables, we can help.

To improve your marketing and grow sales, talk to us. Our research and consulting company IppStar [www.ippstar.org] can assess your potential and addressable markets in light of the competition. We can discuss marketing, communication, and sales strategies for market entry and growth.

Suppliers and service providers with a strategy and budget for targeted marketing can discuss using our hybrid print, web, video, and social media channels to create brand recognition linked to market relevance. Our platform and channels are differentiated by hands-on practice and an understanding of business and financials. Our team, including some of the best technical writers, is ready to meet you and your customers for content.

India and South Asia’s fast-growing packaging industry is continuously expanding capacities with efficiency and appropriate innovative technologies. Get our 2025 media kit and recalibrate your role in this dynamic market. Enhance your visibility and relevance to existing markets and turn potential customers into conversations. Ask for a sample copy of our monthly or two weekly packaging eZines.

For editorial info@ippgroup.in — for advertisement ads1@ippgroup.in and for subscriptions subscription@ippgroup.in

Naresh Khanna – 21 January 2025

Subscribe Now
unnamed 1

NEWSLETTER

Subscribe to our Newsletter

LEAVE A REPLY

Please enter your comment!
Please enter your name here