Mondelez India joins India Plastics Pact

Reduce, reuse, and recycle plastics in the value chain

Mondelez India joins India Plastics Pact
Over 90% of the company’s packaging is designed for recyclability (Image: Mondelez India)

Mondelez India has joined the India Plastics Pact – the first plastic pact in Asia, as a founding member last month.

The India Plastics Pact is a collaboration between the Confederation of Indian Industry (CII), WWF India, and WRAP, a UK-based NGO funded by the UK Research & Innovation (UKRI). The Pact is an ambitious, collaborative initiative that aims to bring together businesses, governments, and NGOs across the whole value chain to reduce, reuse, and recycle plastics in their value chain.

Mondelez approach towards sustainability 

As part of Mondelez’s commitment to reduce its environmental impact, the company is addressing the biggest sustainability challenges relevant to its business, including plastics pollution. Over the last 70+ years of its presence in India, the company committed to making its snacks the right way to preserve the planet and meet the aspirations of consumers every day.

Over 90% of the company’s packaging is Designed for Recyclability (DFR). In the last two years, Mondelez has achieved 100% Extended Producer Responsibility targets in India. It recently made a strategic investment in collaboration with Sustainable Futures into Project WOW to recycle Multi-Layered Plastic (MLP) waste.

Mondelez India Foods (formerly Cadbury India) has been present in India for over 70 years. Part of Mondelez International, the company operates in the chocolate, beverages, biscuits, and candy categories in India with brands like Cadbury Dairy Milk, Cadbury Dairy Milk Silk, Cadbury Celebrations, Cadbury Bournville, among others. 

Significant plastic waste remains uncollected in India

India generates 9.46 million metric tonnes of plastic waste annually, of which 40% goes uncollected. Addressing this, the India Plastics Pact aims to promote public-private collaborations that enable solutions to eliminate the plastics we do not need, bring innovation to packaging design, and capture the value of the plastics we use. The vision, targets, and ambition of the India Plastics Pact are aligned with the circular economy principles of the Ellen MacArthur Foundation’s New Plastics Economy.

India is establishing the first Plastics Pact in Asia – the 12th in the world. CII, WWF, and Wrap drive the initiative launched on 3 September. The India Pact will have a similar vision to the other global pacts (aligned as per the Ellen MacArthur Foundation principles) and focus on four targets.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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– Naresh Khanna

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