Planit Products use NatureFlex 30NVO for microwavable steam bags

Certified compostable, heat-sealable film

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NatureFlex
NatureFlex NVO

UK based Planit Products, owner of the Toasta bags brand, has added renewable and compostable NatureFlex NVO film to its portfolio for its new microwavable steam bags, sold in Robert Dyas and recently launched in Morrison’s. NatureFlex NVO was launched by Futamura in October 2019. It is made from renewable wood pulp sourced from responsibly managed forestry. It is the first certified compostable, heat-sealable film to market, which offers the heat resistance required for conventional and microwave ovens.The new ovenable film offers a host of benefits including heat sealability on both sides, semi-permeability to moisture, a good barrier to oxygen and mineral oils, grease and oil resistance, superb dead-fold, and is inherently anti-static.

The steam bags can be used to steam cook vegetables, meat and fish in the microwave in minutes. Simply bag, seal and cook. Each bag can hold up to four servings and each pack contains 15 bags.

Caroline Kavanagh, managing director at Planit Products said, “Our journey to find a compostable product that technically performed began two years ago. We worked closely with Futamura to get the product that we needed and were delighted when the ovenable film was approved for launch in 2019. Robert Dyas quickly added our product to their range and we are thrilled to have now launched in Morrison’s.”

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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