Sidel design expertise helps the fastest growing edible oil company set new packaging standards in India

Bottles with handles that offer full transparency

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SIDEL
The new range of PET bottles

One of India’s major producers of edible oil, B.L. Agro Industries, owns a vast portfolio of creative, light weighted, safe, recyclable and affordable PET bottles for their iconic edible oil brands, including a 2 L and 5 L bottle with a handle in a unique design – thanks to Sidel’s support. B.L. Agro has been a true pioneer in India in selecting PET as a material of choice. They have bridged disruptive design innovations with improved consumer experience thanks to bottles with handles that offer full transparency for their authentic, tasty and healthy products – “pure perfection” in line with the company motto. After the successive installation of three lines between 2014 and 2019, producing PET bottles from 200 ml to 5 L, the company’s continued trust in PET and Sidel has led to growing market shares in a dynamic region, earning the leading Indian player multiple packaging awards.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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– Naresh Khanna

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