EPL to supply 100% recyclable Platina tubes to Unilever for oral care

Signal, Pepsodent and Closeup to be 100% recyclable by 2025

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EPL’s fully recyclable Platina tubes
EPL’s Platina fully recyclable packaging tube

EPL Limited (formerly known as Essel Propack Limited), the world’s largest specialty packaging company, has been selected as a partner by Unilever to supply fully recyclable Platina tubes in the oral care segment.

Accordingly, EPL will supply their 100% recyclable and fully sustainable Platina tubes for the toothpaste category of Unilever. EPL’s Platina tube with HDPE closure is the world’s first fully sustainable and completely recyclable tube accredited by APR.

This partnership will help Unilever’s oral care brands like Signal, Pepsodent and Closeup become 100% recyclable by 2025. Ram Ramasamy, chief operating officer, EPL Limited, speaking on the partnership, said, “EPL is proud to be associated with Unilever to further their sustainability initiatives in the oral care range. We are committed to enabling and inspiring responsible consumption through innovation in packaging.”

EPL’s Platina, an eco-friendly laminated tube produced with less than 5% barrier resin, is designed to deliver source reduction and recyclability without the loss of any barrier properties. Platina tube is especially suited for oral and beauty and cosmetics products brands,” Ramasamy added.

Deepak Ganjoo, regional vice president, Africa, Middle East, and South Asia, EPL Limited, said, “EPL is proud to be a partner to one of the world’s most prestigious brands in their quest to have a positive impact on the environment.”

“Sustainability has been a key focus area at EPL, and today we find all responsible brands moving in a similar direction. As market leaders, EPL has a significant role to play in contributing towards sustainable development, helping brands along this journey,” Ganjoo added.

EPL will supply Platina tubes to GSK Consumer Healthcare

Unilever will be launching fully recyclable tubes later this year in two of their biggest oral care markets, France and India. Recently, EPL Limited announced it would supply 100% recyclable Platina tubes to another FMCG major GSK Consumer Healthcare.

EPL Limited operates through 19 state-of-the-art facilities in eleven countries, selling about 8 billion tubes per annum. It has units operating across the USA, Mexico, Colombia, Poland, Germany, Egypt, Russia, China, Philippines, and India. These facilities cater to five core categories of oral care, beauty & cosmetics, pharma & health, food & nutrition, and home care.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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– Naresh Khanna

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