Rexam Launch First RFID-Embedded Bottle


Rexam launched the first RFID-embedded plastic bottle for use by the prescription pharmaceutical market in the last week of March 2009. The injection blow-moulded HDPE container uses a patented technology that fully encapsulates radio frequency identification (RFID) components between injection moulded discs and then embeds the assembly into the bottle. This is the first application that uses an embedded RFID chip rather than an externally attached RFID tag.
The system can be used for bottle capacities of 40 cc and above and provide a more attractive option for traceability throughout the supply chain than barcoded labels.

Both Rexam and Owens-Illinois (O-I) were working on RFID embedded bottle concepts using different technology routes. Rexam had tied up with Traxxec to develop an ultrasonic process for welding the disc into a pocket on the base of the moulded bottle whereas O-I were working on their own process for directly embedding the disc during the moulding of the bottle.

When Rexam acquired O-I’s Plastics Products business in 2007

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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– Naresh Khanna

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