Marchesini at Open House Beauty from 26-30 April

SEA vision machines and systems on show

72
Marchesini
Marchesini's Brandapp at Beauty show. Photo Marchesini

The growth in the cosmetics market has gone hand-in-hand with an increase in counterfeiting, causing side-effects on cosmetic companies, such as loss of profits, brand reputation under attack, compromised long-term trust, not to mention the serious damage caused to consumer health. In this context, it is very clear why many companies are asking instruments to actively fight counterfeiting ​to protect their brands. The end-to-end serialization solution provided by SEA Vision is the way to answer these needs.​

From its long experience in the field of pharmaceutical anti-counterfeiting solutions, SEA Vision has created a set of complete solutions for beauty products serialization, putting all its traceability skills at the service of the cosmetic sector. All these solutions will be on show from 26 April – 6 May 2022, at the Open House Beauty and Open Door Pharma events by Marchesini Group. 

SEA Vision’s end-to-end solutions cover all the steps of beauty product distribution, including their packaging serialization and aggregation, warehouse and supply chain operation, and the final phase of commercialization and delivery to the consumers.

SEA Vision serialization system on labelling machine

Installed on the carton labelling machine SLA210, the system for cosmetics serialization provided by SEA Vision manages the entire cycle of serial numbers marking and verification performed during the packaging processes on the labelling machine, and communicates with yudge and yutrace, respectively the L4 and L3 systems, serial number generation and management.

Cosmetics selling units are marked with a pack-specific unique identifier accordingly to GS1 standards (2D QR code), which are autogenerated from SEA Vision software or taken from a third-party system and stored in a protected database for tracing along the subsequent supply chain.

Printpack Showdaily

A workstation with a system for aggregation – Trackscan

The next step is the products aggregation – at the Open House Beauty SEA Vision will show Trackscan, a handy and lightweight workstation with integrated vision system that allows the commissioning of cases, and aggregation between good cartons coming out from the labelling machine and cases, up to pallet level – thus enhancing products traceability in the supply chain.

Warehouse and supply chain solutions – Pickapp and Reworkingmobile

The range of solutions provided covers the warehouse operations too and includes Reworkapp and Pickapp. Reworkapp is the mobile solution for warehouses, to deal faster and in full mobility with reworking operations on serialized/aggregated batches, post-packaging reworking and shipment operations.

Pickapp is a mobile warehouse solution designed to automate the shipping process of the products in the warehouse and distribution centers. Installed on an industrial smartphone with an android operating system, the software of Pickapp checks the correctness of the products picked, associating them to the relative purchase order. The great advantage of this application consists in the digitization of a workflow that is usually paper-based, to increase the speed and the efficiency of the process. ​

Brand protection for cosmetic industry – Brandapp 

At the final step of the end-to-end serialization process, visitors will have the chance to see in action the Brandapp mobile solution. It is an application capable to check the correct product distribution on sales channels as well as the authenticity of products once placed on the market. Scanning the QR code printed on the products, the users can immediately see the history of the product, recovering a set of real-time data like – name, production date, batch number, expiry date and other useful logistic information such as delivery date, number of the shipping order and address of the point of sale for which it is intended.​

Based on SEA Vision’s great experience in traceability systems, this solution is designed for cosmetics companies that need to protect the authenticity of their brand, promote transparency, enhance quality, and sustainability and actively fight counterfeiting.​

End-to-end solutions, natively integrated with Yudoo

All the machines and systems presented at the show will be connected with Yudoo, the 4.0 pharmaceutical software suite for the full management of automation processes, digital quality, data analysis and Track and Trace management.

Yudoo – a digital hub that is everywhere accessible through a secure-access web interface or dedicated devices – is a scalable and modular suite, including tools for automation (centralized management of production, workflows, and timesheet), for the digital quality (creation of paperless systems, support systems for line clearance operations), for data analysis (analysis of production data, business intelligence dashboard, condition monitoring and predictive maintenance) and for Track and Trace (complete solutions for Level 3 and 4 of serialization, monitoring of serialization operations). 

Yudoo offers multiple advantages such as the possibility to centralize production formats and data and reducing work time. The suite can connect to existing company systems such as ERP or MES to retrieve updated data exactly from where they are.

Other available solutions for cosmetics

The solutions of SEA Vision for the cosmetic sector are not just about traceability and distribution processes, but the range extends to the vision inspection application too.

A touch screen panel will show all the range of vision inspection applications designed for products and packaging inspection (presence, shape, colors, and so on), including the control of codes and characters. This is the historical core business of SEA Vision where the company has over 25 years of experience.

The impact, resilience, and growth of responsible packaging in a wide region are daily chronicled by Packaging South Asia.

A multi-channel B2B publication and digital platform such as Packaging South Asia.is always aware of the prospect of new beginnings and renewal. Its 16-year-old print monthly, based in New Delhi, India has demonstrated its commitment to progress and growth. The Indian and Asian packaging industries have shown resilience in the face of ongoing challenges over the past three years.

As we present our publishing plan for 2023, India’s real GDP growth for the financial year ending 31 March 2023 will reach 6.3%. Packaging industry growth has exceeded GDP growth even when allowing for inflation in the past three years.

The capacity for flexible film manufacturing in India increased by 33% over the past three years. With orders in place, we expect another 33% capacity addition from 2023 to 2025. Capacities in monocartons, corrugation, aseptic liquid packaging, and labels have grown similarly. The numbers are positive for most of the economies in the region – our platform increasingly reaches and influences these.

Even given the disruptions of supply chains, raw material prices, and the challenge of responsible and sustainable packaging, packaging in all its creative forms and purposes has significant headroom to grow in India and Asia. Our context and coverage engulf the entire packaging supply chain – from concept to shelf and further – to waste collection and recycling. We target brand owners, product managers, raw material suppliers, packaging designers and converters, and recyclers.

In an admittedly fragmented and textured terrain, this is the right time to plan your participation and marketing support communication – in our impactful and highly targeted business platform. Tell us what you need. Speak and write to our editorial and advertising teams! For advertisement ads1@ippgroup.in , for editorial info@ippgroup.in and for subscriptions subscription@ippgroup.in

– Naresh Khanna

Subscribe Now

LEAVE A REPLY

Please enter your comment!
Please enter your name here