Marchesini at Open House Beauty from 26-30 April

SEA vision machines and systems on show

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Marchesini
Marchesini's Brandapp at Beauty show. Photo Marchesini

The growth in the cosmetics market has gone hand-in-hand with an increase in counterfeiting, causing side-effects on cosmetic companies, such as loss of profits, brand reputation under attack, compromised long-term trust, not to mention the serious damage caused to consumer health. In this context, it is very clear why many companies are asking instruments to actively fight counterfeiting ​to protect their brands. The end-to-end serialization solution provided by SEA Vision is the way to answer these needs.​

From its long experience in the field of pharmaceutical anti-counterfeiting solutions, SEA Vision has created a set of complete solutions for beauty products serialization, putting all its traceability skills at the service of the cosmetic sector. All these solutions will be on show from 26 April – 6 May 2022, at the Open House Beauty and Open Door Pharma events by Marchesini Group. 

SEA Vision’s end-to-end solutions cover all the steps of beauty product distribution, including their packaging serialization and aggregation, warehouse and supply chain operation, and the final phase of commercialization and delivery to the consumers.

SEA Vision serialization system on labelling machine

Installed on the carton labelling machine SLA210, the system for cosmetics serialization provided by SEA Vision manages the entire cycle of serial numbers marking and verification performed during the packaging processes on the labelling machine, and communicates with yudge and yutrace, respectively the L4 and L3 systems, serial number generation and management.

Cosmetics selling units are marked with a pack-specific unique identifier accordingly to GS1 standards (2D QR code), which are autogenerated from SEA Vision software or taken from a third-party system and stored in a protected database for tracing along the subsequent supply chain.

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A workstation with a system for aggregation – Trackscan

The next step is the products aggregation – at the Open House Beauty SEA Vision will show Trackscan, a handy and lightweight workstation with integrated vision system that allows the commissioning of cases, and aggregation between good cartons coming out from the labelling machine and cases, up to pallet level – thus enhancing products traceability in the supply chain.

Warehouse and supply chain solutions – Pickapp and Reworkingmobile

The range of solutions provided covers the warehouse operations too and includes Reworkapp and Pickapp. Reworkapp is the mobile solution for warehouses, to deal faster and in full mobility with reworking operations on serialized/aggregated batches, post-packaging reworking and shipment operations.

Pickapp is a mobile warehouse solution designed to automate the shipping process of the products in the warehouse and distribution centers. Installed on an industrial smartphone with an android operating system, the software of Pickapp checks the correctness of the products picked, associating them to the relative purchase order. The great advantage of this application consists in the digitization of a workflow that is usually paper-based, to increase the speed and the efficiency of the process. ​

Brand protection for cosmetic industry – Brandapp 

At the final step of the end-to-end serialization process, visitors will have the chance to see in action the Brandapp mobile solution. It is an application capable to check the correct product distribution on sales channels as well as the authenticity of products once placed on the market. Scanning the QR code printed on the products, the users can immediately see the history of the product, recovering a set of real-time data like – name, production date, batch number, expiry date and other useful logistic information such as delivery date, number of the shipping order and address of the point of sale for which it is intended.​

Based on SEA Vision’s great experience in traceability systems, this solution is designed for cosmetics companies that need to protect the authenticity of their brand, promote transparency, enhance quality, and sustainability and actively fight counterfeiting.​

End-to-end solutions, natively integrated with Yudoo

All the machines and systems presented at the show will be connected with Yudoo, the 4.0 pharmaceutical software suite for the full management of automation processes, digital quality, data analysis and Track and Trace management.

Yudoo – a digital hub that is everywhere accessible through a secure-access web interface or dedicated devices – is a scalable and modular suite, including tools for automation (centralized management of production, workflows, and timesheet), for the digital quality (creation of paperless systems, support systems for line clearance operations), for data analysis (analysis of production data, business intelligence dashboard, condition monitoring and predictive maintenance) and for Track and Trace (complete solutions for Level 3 and 4 of serialization, monitoring of serialization operations). 

Yudoo offers multiple advantages such as the possibility to centralize production formats and data and reducing work time. The suite can connect to existing company systems such as ERP or MES to retrieve updated data exactly from where they are.

Other available solutions for cosmetics

The solutions of SEA Vision for the cosmetic sector are not just about traceability and distribution processes, but the range extends to the vision inspection application too.

A touch screen panel will show all the range of vision inspection applications designed for products and packaging inspection (presence, shape, colors, and so on), including the control of codes and characters. This is the historical core business of SEA Vision where the company has over 25 years of experience.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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