SMI Coated Products and Flexcon announce partnership

SMI to carry durable labeling products from Flexcon

Lawn Mower CubCadet Zero Turn In Action Photo Flexcon

SMI Coated Products, a company providing label stock solutions, and Flexcon Company, an innovator in adhesive coating and laminating, recently announced their partnership to provide durable label stocks across India.

Among the label stock companies in India, SMI enjoys strong brand presence among printers/converters. Until now, SMI has offered a wide range of paper and filmic label stock solutions using acrylic and rubber-based hot melt adhesives. By partnering with Flexcon, SMI will offer polyester and vinyl label stocks with high-performance adhesives ideal for harsh environment labeling. The company will initially offer eight of Flexcon’s UL-recognized base films along with one robust overlaminate. The products will complement SMI’s existing offering to provide a full range of solutions across the automotive, outdoor power equipment, power tool, appliance, and electronics markets.

Durables Product Collage -Flexcon NEXgen. Photo Flexcon

The two companies share multiple similarities. Both are family-owned, with multiple generations actively involved in their operations. They also share a history of providing customer-focused service and product-focused solutions, with customer requirements being the driving force behind product development and commercialization. Both companies are certified under ISO: 9001; both maintain high integrity, strongly support the local community, while striving for environmental sustainability.

“Flexcon has the capabilities to produce label materials that will enable SMI to effectively penetrate the durables market in their region,” says John Forster, vice president International Sales & Corporate Development, Flexcon. “This synergistic relationship will allow SMI and Flexcon to jointly provide exceptional products into the Indian market without the challenges of time differential or cultural barrier.”

The offering will include selections from established product lines such as THERMLfilm NEXgen and COMPUcal EXCEL as well as Flexcon’s recently launched Flexcon NEXgen line. All are UL-recognized and easily adoptable into a printer/converter’s UL file, enabling them to support equipment OEMs that sell into regions of the world that require it. Most products also comply with both REACH and RoHS. The products utilize some of Flexcon’s highest-performing adhesives along with topcoats that optimize printability with conventional, digital and hybrid printing platforms. Products will be stocked in either 27-inch or 30-inch masters with custom finishing available from SMI.

“The addition of durable labeling products from Flexcon to our offering is in line with SMI’s resolve to provide consistently relevant solutions to our customers in an ever-broadening durable labels market,” says Ajay Mehta, founder, and managing director, SMI. “As solutions partners working collaboratively, our two companies can ensure that printer/converters in our region have convenient access to the highest-performing materials on the market today.”

SMI is an Indian label stock solutions provider using water-based adhesives since its inception as well as with hot melt adhesives since 1999. A family-owned company, SMI has been at the forefront of innovative product label stock solutions, providing label stock solutions as well as spreading education and knowledge about the products and their applications. SMI’s product range and commitment to quality as well as innovative and relevant solutions consistently is well appreciated by printers and end customers of labels. SMI is based out of Ambernath, 60 kilometer from Mumbai, and has a facility in UAE as well. 

Flexcon Company is a global enterprise in coated and laminated films and adhesives used as functional components in manufactured goods and graphics applications. A family-owned company for over 65 years, Flexcon has provided a collaborative, consultative approach to deliver unique solutions that help customers achieve better business results. Flexcon is a trusted partner to a wide range of companies, from printers and fabricators to engineers and designers, developing products for existing and emerging markets. Headquartered in Spencer, Mass., the company has operations throughout North America and Europe with distribution worldwide.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

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As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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