Sonoco, a global name in value-added sustainable metal and paper packaging, has partnered with NaturDrops GmbH, a newly established family-owned company dedicated to delivering sustainable dog snacks. This collaboration provides an eco-friendly packaging solution that ensures both pet health and environmental responsibility.
NaturDrops is part of Smart Food for Future, with a current focus on the DACH region (Germany, Austria, Switzerland). The company manages well-known names such as Layenberger international and Isostar in Germany, while also developing innovative new concepts through agile teams. Their goal is to build meaningful sustainable brands that reflect the changing needs of their target audience.
NaturDrops offers natural, functional dog snacks that can be used flexibly—depending on the desired effect—as a supplement to food, preventively, or to support existing conditions. These snacks are suitable for daily use, independent of the main feed, and provide dogs with valuable functional nutrients. NaturDrops was launched in May 2025 after twelve months of development.
Sonoco’s GreenCan solution will support NaturDrops’ innovative range of functional dog snacks, blending sustainability with a modern design. NaturDrops was founded primarily by Michael and Tanja Weinand and combines expertise from the retail and healthcare sectors with a strong commitment to pet well-being.
With Sonoco’s GreenCan solution, NaturDrops ensures its packaging is not only functional but also environmentally responsible. Sonoco’s GreenCan is made from 96% paper, including 69% recycled paper, with the remaining 4% consisting of the barrier protection. This sustainable design helps minimise waste while maintaining the high standards of quality expected by NaturDrops’ customers.
“The decision to use a sustainable packaging solution like GreenCan was a natural fit for us, as our brand is built on the core values of naturalness, responsibility, and sustainability,” said Tanja Weinand, co-founder of NaturDrops. “From the name to the colors, imagery, and ingredients, everything revolves around the theme of nature. GreenCan’s high paper content and sustainable design give us the opportunity to make a bold statement, aligning perfectly with our brand culture.”
“Partnering with NaturDrops to provide innovative and sustainable packaging solutions for their healthy dog snacks is truly exciting for Sonoco,” said Dirk Karbach, German sales manager at Sonoco. “Our GreenCan solution is a perfect fit for their commitment to both pet health and environmental responsibility, offering high-quality, eco-friendly packaging that aligns with their values. We are proud to be part of their journey in supporting our furry companions in the best way possible.”
