Tadbik Advanced Technologies, the RFID and IoT division of Tadbik Group, has announced the expansion of its collaboration with Wiliot to manufacture IoT Pixels specifically for reusable supply chain assets – including roll cages, pallets, plastic containers, returnable transport items, and other logistics infrastructure.
To date, Tadbik has produced and delivered millions of Wiliot IoT Pixels for supply chain applications. Through this expanded collaboration, Tadbik will now manufacture durable, ruggedized IoT Pixels designed specifically for reusable supply chain assets, enabling enterprises to monitor asset identity, location, movement, and environmental conditions without batteries or manual scanning.
Reusable assets are critical to modern supply chains, but they are often difficult to track as they move through warehouses, distribution centers, trailers, backrooms, stores, and return loops. The Tadbik-produced IoT Pixels help close that visibility gap by giving operators real-time insight into the status, location, and condition of reusable assets across distributed networks.
“Tadbik and Wiliot have worked closely across multiple generations of IoT Pixels, and developed a strategic partnership around the engineering, testing, industrial-scale production, and conversion into customer-specific formats,” said Yaron Luquer, Tadbik Advanced Technologies’ vice-president of business development.
“Reusable logistics assets are handled repeatedly, exposed to different materials and conditions, and expected to perform over long service lives. Our engineering and conversion capabilities allow us to integrate Wiliot’s battery-free IoT Pixels into durable tag formats that can withstand those conditions while delivering consistent performance at scale.”
Unlike standard label conversion, Tadbik’s work includes ruggedized, plastic-based tags and other durable constructions that can be adapted for specific asset types, attachment methods, operating environments, and deployment requirements.
Once deployed, Wiliot’s IoT Pixels transmit data that can help organizations understand the location, condition, dwell time, movement, temperature, humidity, and light exposure of products and assets across the supply chain. This data supports use cases including reusable asset tracking, shipment verification, inventory intelligence, condition monitoring, and workflow optimization.
“Physical AI depends on reliable data from the real world, and that starts with tags that can perform in the environments where products and assets actually move,” said Amir Khoshniyati, Wiliot’s vice president. “Tadbik brings specialized expertise in engineering IoT Pixels beyond standard labels into durable, reusable formats for logistics and transport applications. That capability is important as enterprises scale asset visibility across facilities, fleets, and returnable asset networks.”
A key differentiator of the collaboration is Tadbik’s ability to integrate complex electronic components, including antenna structures, chips, and energy storage elements, into a single application-ready tag. Its flexible conversion process supports different tag sizes, formats, materials, and attachment approaches, enabling customers to tailor deployments while maintaining performance across high-volume production.
The battery-free nature of Wiliot’s IoT Pixels also supports more sustainable supply chain operations by eliminating the maintenance burden, waste, and replacement cycles associated with battery-powered tracking devices.
When combined with reusable assets, Wiliot’s IoT Pixels can help organizations improve asset utilization, reduce loss, support circular logistics models, and generate more actionable operational data from existing supply chain infrastructure.
Tadbik Group has more than 40 years of experience in packaging, labels, RFID, and advanced industrial production. The company operates three facilities in Israel and one in New Jersey, supporting global customers across Europe, the United States, and South America.
