Bevcraft Group ordered Tonejet Cyclone digital can printer

Tonejet Cyclone to be used for decorating small can batches

Tonejet Cyclone
Tonejet Cyclone digital can printer for decorating small can batches

Tonejet announced that National Enterprise Award winner and provider of packaging solutions for the craft beverage industry, Bevcraft Group, has ordered the UK’s first Tonejet Cyclone direct-to-can digital printer. With the ability to produce short runs of premium quality 330ml cans while eliminating waste, shortening supply chains, and reducing production costs, the new digital can printing system will provide Bevcraft with a completely new revenue stream.

The Tonejet Cyclone’s introduction to its portfolio will provide Bevcraft with a flexible short-run option for decorating beverage cans, complementing its existing can decoration processes. Bevcraft’s new digital capability will give craft brand owners the ability to develop a market presence without the minimum order constraints of traditionally printed cans. 

Darren Fenton, COO at Bevcraft, comments, “Given the current climate, it might be considered a brave time to invest in new technology, but our objective is to support our partners as they work to return to normal trading conditions during the pandemic. In achieving that, the Cyclone will provide them with the flexibility of production to cost-effectively get back up and running, with smaller batches.”

Tonejet Cyclone
L-R: Darren Fenton and Ciarán Gorman, co-founders of Bevcraft Group

“As such, we believe that this is the right investment at the right time. Indeed, everything about Tonejet’s approach, from the ink specification through to the logical integration of quality controls, has demonstrated to us that this was the solution we wanted for digital can printing,” adds Ciarán Gorman, CFO at Bevcraft.

“The Cyclone end-to-end system is an absolute game-changer term of can decoration for the craft market. It will provide us with a cost-effective, environmentally sustainable alternative for decorating small can batches from 1 to 50,000 units – still small quantities for the canning industry, “said Darren Fenton.

Due to its commitment to customer service and continued innovation, Bevcraft has been investigating digital can decoration for some years. Imperative to Bevcraft was a partner focused on a purpose-built solution with sustainability, food safety, and reliability at the core of its offering. 

The Tonejet Cyclone can printing system comprises all the equipment required to decorate necked beverage cans, including a depalletizer, a can inspection system, can cleaning and printing units, an over-varnish bake oven, a palletizer, and all associated can transports and conveyors. Empty cans can be decorated in any combination effortlessly before they are palletized for filling or shipping. 

Rob Day commenting on Tonejet Cyclone installation at Bevcraft

According to Rob Day, Tonejet’s CEO, the UK’s first Cyclone installation at Bevcraft is another milestone for Tonejet. “Bevcraft’s Cyclone installation will open up a whole new packaging supply option for European craft brewers. Crucially, it allows craft beverage producers, many of whom strive to be carbon-neutral, to cost-effectively can small batches without the use of plastic labels or sleeves which can be problematic to recycle.”

Headquartered in Mullingar, Ireland, Bevcraft has additional facilities in Merseyside (UK), Peterborough (UK), and Breda (Netherlands). The Tonejet Cyclone is expected to be installed at its Peterborough facility, representing a significant growth opportunity. Offering a mobile canning service to its comprehensive service offering, Bevcraft was also recently awarded the top prize at this year’s National Enterprise Awards.


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