EPL’s Platina fully recyclable packaging tube

Tube with inner HDPE barrier and closure

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EPL’s Platina fully recyclable packaging tube
EPL’s Platina fully recyclable packaging tube

EPL (formerly known as Essel Propack) has received global recognition from the Association of Plastic Recyclers (APR), in the US for its Platina tube with an HDPE closure.

EPL’s Platina is said to be the first fully sustainable and completely recyclable tube in the world, including shoulder and cap, to get this recognition. It is the only tube to have an integrated shoulder inner barrier liner (IBL) that is also recyclable in the HDPE recycle stream. This is a big step forward as it allows the total tube to be recycled in a single recycling stream.

APR maintains exacting standards for certification. Platina went through a rigorous test and qualification process for more than three months before the results were announced. Platina is an eco-friendly laminated tube produced with less than 5% barrier resin and has earlier received recognition from the APR, US, for consistently meeting or exceeding the most stringent APR HDPE critical guidance criteria.

After use, the Platina tubes and caps can be recycled in the dominant #2 plastic stream used across the globe for recycling milk cans, juice bottles. The use of HDPE in Platina and GML tubes increases the stiffness of the tubes, enabling EPL to reduce polymer content and, in turn, help users to deliver on their sustainability commitments.

The Platina range of HDPE tubes is designed to deliver source reduction and recyclability without the loss of any barrier properties. This allows for sustained product stability and durable shelf life of the packed content. The Platina tube is especially suited for oral, toiletries, and food brands. Platina tubes and caps were also certified as 100% recyclable by RecyClass European certification for ‘Code 2’ (recycling) earlier, making them the only specialty packaging tubes and caps to be recognized as 100% recyclable globally.

Sudhanshu Vats, managing director and chief executive officer EPL, said, “Sustainability is a key area of focus for us, and we constantly endeavor towards achieving it. We are extremely delighted to receive this recognition from APR, and this will motivate us to develop more innovative and sustainable solutions and consciously reduce our carbon footprint. This showcases our strong R&D capabilities, underlining EPL’s global position as one of the world’s leading innovative packaging manufacturers with the highest standards of sustainability, resource efficiency and recycling/reuse (PCR).”

We will encourage and enable our customers to convert to this packaging format, helping them to meet their sustainability commitments faster,” he added.

Hariharan Nair, vice president, Creativity and Innovation, said, “This is a big achievement for us at EPL. Sustainable solutions are a key focus area for us, and we are striving towards achieving this objective across product lines. A first-in-the-world tag makes us proud and is a testament to our disciplined and creative work ethic. Recycling helps the environment even as it creates new economic opportunities, as recycled products can be made into new goods. Recycling helps still-useful materials prevent clogging up landfills and helps reduce fossil fuel consumption.”

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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– Naresh Khanna

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