Flex solvent ink for TIJ

More durable codes on substrates


The global flexible packaging market is rapidly growing, and its value is predicted at US$ 248 billion by 2020 due to rising demands in consumer convenience. As more consumers lead increasingly busy lifestyles, demand for convenience products in the healthcare, personal care, food and beverage, and pharmaceuticals market is seeing an upward swing.

The growth in the popularity of flexible packaging is linked to a number of factors, including its resilience to damage and the range of packaging design options available. Flexible packaging is also the most economical method to package, preserve and distribute consumer goods, as it can be customized to fit the product and end-user requirements.

Advances in printing technology also mean that different finishes can be applied to the packaging to help enhance the product’s appearance. In response to customers’ needs for enhanced ink adhesion on non-porous packaging in the food, consumer and pharmaceutical packaging markets, Videojet Technologies, a leader in coding and marking solutions, has launched the new Flex Solvent ink for their Thermal Ink Jet (TIJ) range of printers.

Heidi Wright, business unit manager – supplies at Videojet explains, “This ink has been specifically formulated to improve adhesion on several consumer packaging substrates, particularly materials common in glossy packaging or flexible films. The new Flex Solvent ink opens up new opportunities to mark more durable codes on substrates that were previously difficult to mark, such as bi-axially oriented polypropylene (BOPP).”

Dry time on these materials is often between 1 and 2 seconds, and is suitable for printer integration into web production processes. The ink is also a good option for customers looking for a solution that does away with the use of methyl ethyl ketone (MEK).

“Extensive tests were performed on a number of substrates to verify enhanced adhesion and faster dry times. Videojet continues to invest in Ink Research and Development, and we are very pleased that this new formula has unlocked ways to help our customers print on a wider range of materials,” concludes Wright.

Packaging South Asia — resilient, growing and impactful — daily, monthly — always responsive

The multi-channel B2B in print and digital 17-year-old platform matches the industry’s growth trajectory. The Indian, South Asian, Southeast Asian, and Middle East packaging industries are looking beyond the resilience of the past three years. They are resuming capacity expansion and diversification, with high technology and automation in new plants and projects.

As we present our 2024 publishing plan, India’s real GDP growth for the financial year ending 31 March 2024 will exceed 6%. The packaging industry growth will match the GDP growth in volume terms and surpass it by at least 3% in terms of nominal growth allowing for price inflation in energy, raw materials, consumables, and capital equipment.

The capacity for flexible film manufacturing in India increased by 45% over the past four years. With orders in place, we expect another 20% capacity addition in 2024 and 2025. Capacities in monocartons, corrugation, aseptic liquid packaging, and labels are growing similarly. As the consumption story returns over the next six months, we expect demand to return and exceed the growth trajectory of previous years. The numbers are positive for most of the economies in the region – and as shown by our analytics, our platform increasingly reaches and influences these.

For responsible and sustainable packaging, with its attendant regulations and compliances, there is significant headroom to grow in India and the region. Our coverage includes the entire packaging supply chain – from concept to shelf and to waste collection, sorting, and recycling.

We target brand owners, product managers, raw material suppliers, packaging designers and converters, and recyclers. This is a large and complex canvas – the only thing that can work is your agile thinking and innovation together with our continuous learning and persistence.

The coming year looks to be an up year in this region, and this is the right time to plan your participation and marketing communication – in our rich and highly targeted business platform with human resources on the ground. Share your thoughts and plans to inspire and mobilize our editorial and advertising teams!

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– Naresh Khanna (25 October 2023)

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