Flex solvent ink for TIJ

More durable codes on substrates


The global flexible packaging market is rapidly growing, and its value is predicted at US$ 248 billion by 2020 due to rising demands in consumer convenience. As more consumers lead increasingly busy lifestyles, demand for convenience products in the healthcare, personal care, food and beverage, and pharmaceuticals market is seeing an upward swing.

The growth in the popularity of flexible packaging is linked to a number of factors, including its resilience to damage and the range of packaging design options available. Flexible packaging is also the most economical method to package, preserve and distribute consumer goods, as it can be customized to fit the product and end-user requirements.

Advances in printing technology also mean that different finishes can be applied to the packaging to help enhance the product’s appearance. In response to customers’ needs for enhanced ink adhesion on non-porous packaging in the food, consumer and pharmaceutical packaging markets, Videojet Technologies, a leader in coding and marking solutions, has launched the new Flex Solvent ink for their Thermal Ink Jet (TIJ) range of printers.

Heidi Wright, business unit manager – supplies at Videojet explains, “This ink has been specifically formulated to improve adhesion on several consumer packaging substrates, particularly materials common in glossy packaging or flexible films. The new Flex Solvent ink opens up new opportunities to mark more durable codes on substrates that were previously difficult to mark, such as bi-axially oriented polypropylene (BOPP).”

Dry time on these materials is often between 1 and 2 seconds, and is suitable for printer integration into web production processes. The ink is also a good option for customers looking for a solution that does away with the use of methyl ethyl ketone (MEK).

“Extensive tests were performed on a number of substrates to verify enhanced adhesion and faster dry times. Videojet continues to invest in Ink Research and Development, and we are very pleased that this new formula has unlocked ways to help our customers print on a wider range of materials,” concludes Wright.

The impact, resilience, and growth of responsible packaging in a wide region are daily chronicled by Packaging South Asia.

A multi-channel B2B publication and digital platform such as Packaging South Asia is always aware of the prospect of new beginnings and renewal. Its 16-year-old print monthly, based in New Delhi, India has demonstrated its commitment to progress and growth. The Indian and Asian packaging industries have shown resilience in the face of ongoing challenges over the past three years.

As we present our publishing plan for 2023, India’s real GDP growth for the financial year ending 31 March 2023 will reach 6.3%. Packaging industry growth has exceeded GDP growth even when allowing for inflation in the past three years.

The capacity for flexible film manufacturing in India increased by 33% over the past three years. With orders in place, we expect another 33% capacity addition from 2023 to 2025. Capacities in monocartons, corrugation, aseptic liquid packaging, and labels have grown similarly. The numbers are positive for most of the economies in the region – our platform increasingly reaches and influences these.

Even given the disruptions of supply chains, raw material prices, and the challenge of responsible and sustainable packaging, packaging in all its creative forms and purposes has significant headroom to grow in India and Asia. Our context and coverage engulf the entire packaging supply chain – from concept to shelf and further – to waste collection and recycling. We target brand owners, product managers, raw material suppliers, packaging designers and converters, and recyclers.

In an admittedly fragmented and textured terrain, this is the right time to plan your participation and marketing support communication – in our impactful and highly targeted business platform. Tell us what you need. Speak and write to our editorial and advertising teams! For advertisement ads1@ippgroup.in , for editorial info@ippgroup.in and for subscriptions subscription@ippgroup.in

– Naresh Khanna

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