UNI Packaging has worked with the Ice Co to provide digitally printed stand-up pouches for its ‘Ice & Easy’ branded Frozen Alcoholic Slushies. The Ice Co approached UNI Packaging
with a specific interest in digital print. As the new lines were due for launch this summer, the emphasis was on the creation of premium look pouches but with a rapid turnaround by using the flexibility and scalability advantages of digital production.
Following successful packaging trials, UNI Packaging produced the new tooling for the 250ml stand-up pouches, creating an attractive shape that is convenient for consumer handling. Utilising UNI Packaging’s innovative digital offering, Digiflex, the pouches were reverse printed with a matt lacquer applied and laminated as a 4-ply structure. The pouches include a tear notch for ease of opening.
Ginny Durdy, The Ice Co’s marketing manager, said, “The brief to UNI Packaging was to produce great looking pouches in a short time frame to meet specific summer launch schedules. Delivered on time, both new lines are exciting additions to the range and are
dressed to impress with a brand new look in elegant packaging that offers shelf stand-out, together with a premium appeal.”
Packaging South Asia — An authentic, impactful, and influential 20-year-old !
An English-language packaging industry B2B platform in print and web, Packaging South Asia is in its 20th year of publication. Without claims about being the best, most widely read, or most influential, our Google analytics have doubled in the past year. If you are interested in impactfully targeting the Indian and South Asian markets to sell equipment, technology, software, and consumables, we can help.
We can assess your potential and addressable markets in light of the competition with research and discuss marketing, communication, and sales strategies for market entry and growth. [www.ippstar.org]
With a strategy and budget for targeted marketing, you can discuss optimal use of our hybrid print, web, video, and social media channels for brand recognition linked to market relevance. Our platforms and channels are differentiated by hands-on domain practice and experience. We understand of business and financials, and our team, including some of the best globally recognized technical writers, is ready to meet you and your customers for content.
Get our 2026 media kit and recalibrate your role in this dynamic market. Enhance visibility and relevance to turn potential customers into success. Ask for a sample copy of our print monthly or our two weekly packaging eZines.
