Nitta India’s market share increases

PackPlus 2016

Uttam Kumar Sinha of Nitta India at PackPlus 2016 at Pragati Maidan, New Delhi. Photo PSA

At Packplus 2016, Nitta India displayed several samples of its flat belts, pneumatic and hydraulic products. “We are getting a good response at the PackPlus exhibition,” says Uttam Kumar Sinha of Nitta India. “India is a very competitive market and we face different challenges every day as we are new in this market. However, because of our products’ high quality and good brand name, we have been able to overcome these challenges to a large extent and we believe that in the next two to three years things will turn further in our
favour. When we entered India, our market share was just 5%, but today it has grown rapidly to 55% [of all products included],” says Sinha.

Nitta India was incorporated in 2012 to cater to the needs of its customers in South Asia. With its plant in Pune, the company serves its customers in textile, paper, printing, packaging, ATM – currency machines, automotive, heavy machinery, excavators, machine tools and other light engineering industries. Nitta India is a 100% subsidiary of Nitta Corporation Japan which offers a wide range of products for industrial and automotive applications, including flat power transmission belts, conveyor belts, hydraulic hoses and connectors, pneumatic tube and connectors, automotive fuel lines and automatic tool changers for robots.

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