Brilliant Polymers invests Rs 100 crore in a new plant to double adhesive capacity

Consumable manufacturers – extremely bullish on Indian packaging

Brilliant Polymers team Photo: Brilliant Polymers
Brilliant Polymers team Photo: Brilliant Polymers

Mumbai-headquartered Brilliant Polymers, one of India’s leading manufacturers of lamination adhesives for flexible packaging, has announced its large-scale capacity expansion – a new state-of-the-art plant at its site in Ambernath. The new factory, about 60 km from Mumbai, was inaugurated on 2 July and is expected to double the company’s production capacity.

The total capacity at the company’s Ambernath site will double to 45,600 metric tons, making it one of the world’s largest single sites for manufacturing lamination adhesives. With a total investment of more than Rs 100 crore (US$ 12.5 million), the plant has more than 20 reactors and is controlled by a state-of-the-art DCS system. The large batch sizes up to 35 tons enhance capacity and quality to ensure the best in class economies of scale.

Brilliant Polymers’second plant in Ambernath near Mumbai Photo: Brilliant Polymers
Brilliant Polymers’second plant in Ambernath near Mumbai
Photo: Brilliant Polymers

“We are very bullish about the growth prospects of the Indian economy and the Indian packaging industry. The capacity expansion comes at an opportune time as the flexible packaging industry continues to expand and the demand for our products remains high. With the completion of the second plant, Brilliant has strengthened its position in the Indian and global markets. We are confident that our promise of technology, quality, and service will continue to give us an edge,” says Gaurav Talwar, managing director of Brilliant Polymers.

Gaurav Talwar, managing director, Brilliant Polymers Photo: PSA
Gaurav Talwar, managing director, Brilliant Polymers
Photo: PSA

Talwar further stated that the company currently supplies between 2.5 to 2.7% of the world’s requirement of solvent-based and solvent-free laminating adhesives; with the new capacity, it expects to increase its share in the global market to over 5%.

“We feel that we should be hoping to sell out our capacity within the next two to three years between our domestic business and the aggressive focus on exports. We have a very strong business plan in place. Our growth rate has been over 30% every year for the last five years. And if we continue to grow at the same rate, this target can be easily achieved,” he adds.

R&D drives innovation and new products

In addition to the increased capacity, the new facility brings increased capabilities. The new plant will allow the company to further its R&D initiatives by launching several new products in the solvent-based and solvent-free adhesives space planned in the coming months. 

The new high-performance solvent-based adhesives, including those for applications such as retort pouches and with high running solids of 50 – 55%, are also in the pipeline. The company intends to launch new low monomer products made with pure MDI in the fast-growing solvent-free space. These offer extremely fast chemical and physical cure rates with very rapid PAA decay times – a must in today’s regulatory scenario. 

Open to organic and inorganic growth

Brilliant Polymers has been in the business since 2013 and is looking to expand its geographical footprint in India. “This has been on the cards for some time. We have a list of geographical options and are looking at greenfield projects and acquisitions. We will look everywhere and decide what is best for us,” Talwar adds.

Big focus on exports to developed markets

Brilliant Polymers derives a significant chunk of its top line from the export market. Thus far, it exports to the Middle East, Southeast Asia, Bangladesh, Nepal, and Africa. The company is now eyeing aggressive expansion into developed markets such as North America and Europe.

“We already have a big export business and are looking to expand further by entering markets such as North America and Europe. We are talking to people to set up a full front end. We want to be fully prepared and do not want to enter these markets just for the sake of it,” Talwar explains. 

Brilliant Polymers’ sustainable growth plan

According to Talwar, sustainability remains at the heart of Brilliant’s growth strategy. “Every business is inextricably linked with the environment and the community in which it operates. We believe that a business can only be successful in the long term by creating value both for its shareholders and for society at large,” he says.

Machinery inside Brilliant Polymers’ second plant Photo: Brilliant Polymers
Machinery inside Brilliant Polymers’ second plant
Photo: Brilliant Polymers

To achieve this, the company has formulated the Brilliant Polymers Sustainable Growth Plan – an ambition to decouple growth from the environmental footprint while increasing positive social impact. The plan is rooted in the UN Sustainable Development Goals and has three main pillars – economic, environmental, and social.

The Brilliant Polymers Sustainable Growth Plan puts sustainability at the core of its business strategy. “As we continue our journey in this resource-constrained, climate-impacted world, we believe that a robust sustainability strategy is a prerequisite for survival and success,” says Gaurav Talwar.

The impact, resilience, and growth of responsible packaging in a wide region are daily chronicled by Packaging South Asia.

A multi-channel B2B publication and digital platform such as Packaging South always aware of the prospect of new beginnings and renewal. Its 16-year-old print monthly, based in New Delhi, India has demonstrated its commitment to progress and growth. The Indian and Asian packaging industries have shown resilience in the face of ongoing challenges over the past three years.

As we present our publishing plan for 2023, India’s real GDP growth for the financial year ending 31 March 2023 will reach 6.3%. Packaging industry growth has exceeded GDP growth even when allowing for inflation in the past three years.

The capacity for flexible film manufacturing in India increased by 33% over the past three years. With orders in place, we expect another 33% capacity addition from 2023 to 2025. Capacities in monocartons, corrugation, aseptic liquid packaging, and labels have grown similarly. The numbers are positive for most of the economies in the region – our platform increasingly reaches and influences these.

Even given the disruptions of supply chains, raw material prices, and the challenge of responsible and sustainable packaging, packaging in all its creative forms and purposes has significant headroom to grow in India and Asia. Our context and coverage engulf the entire packaging supply chain – from concept to shelf and further – to waste collection and recycling. We target brand owners, product managers, raw material suppliers, packaging designers and converters, and recyclers.

In an admittedly fragmented and textured terrain, this is the right time to plan your participation and marketing support communication – in our impactful and highly targeted business platform. Tell us what you need. Speak and write to our editorial and advertising teams! For advertisement , for editorial and for subscriptions

– Naresh Khanna

Subscribe Now


Please enter your comment!
Please enter your name here