Cardbox Packaging acquires Samson Druck’s premises

The relocation will boost the printing and punching divisions

Cardbox Packaging acquires Samson Druck’s premises
Gerhard Aichhorn, managing director of Buch Theiss (Left) and Roland Schöberl, managing director of Cardbox Packaging Holding (Right)

Cardbox Packaging has announced its acquisition of the Buch Theiss bookbinding workshop’s premises in St Stefan/Wolfsberg. The Cardbox Packaging Group, with sites in Austria, Serbia, Czechia, and US, has been active in Carinthia since 2011, employing 60 of its almost 250 employees at this location. 

Managing director of Cardbox Packaging Holding, Roland Schöberl, explains the reasoning behind the transaction as follows – “The purchase of the business premises in St Stefan presented us with a unique opportunity and represented another important milestone in the development of our site in Wolfsberg. Over the past few years, our dynamic growth has meant that we have been pushing the limits of our capacity in many areas of production, infrastructure, and administration. This much larger premises will enable us to design our production layout to optimize for our requirements. At the same time, this relocation will significantly boost our printing and punching divisions thanks to a range of new investments, enabling us to expand them, too.” 

Cardbox Packaging’s acquisition will strengthen the focus on special printing solutions

“The synergies between both sites were evident from the very first discussions. Cardbox Packaging’s acquisition of this site will bring promising prospects for the site itself and the region, as well as allow us to reorientate and refocus. Although our site may be smaller, we are still on-hand to provide our customers with the expertise we know and support our partners with their book projects on-site. We are also adding a regional sales team for Samson Druck to the site, who will be responsible for customer service in the advertising and job printing sectors,” says Gerhard Aichhorn, managing director of Buch Theiss. 

The town of Wolfsberg is also more than pleased with this clear commitment to the location and will be supporting the search for buyers at the old site and the planning process at the new site, as Mayor Hans Primus has confirmed. 

“Thanks to the investment with respect to the Cardbox Packaging Group, the Wolfsberg site will be able to strengthen its focus on special printing solutions and to cut. At the same time, however, the site (supported by FFG and KWF) will be expanded to become a highly innovative hub of expertise for sustainable barrier solutions,” explains Klaus Hockl, another managing director of Cardbox Packaging Holding. 


The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

It is the right time to support our high-impact reporting and authoritative and technical information with some of the best correspondents in the industry. Readers can power Packaging South Asia’s balanced industry journalism and help sustain us by subscribing.

– Naresh Khanna

Subscribe Now


Please enter your comment!
Please enter your name here